Estratega de Redes Sociales y Contenido Digital (Remoto)

Placements24; Aguascalientes; Híbrido; MXN 53.000 - 65.000; Tempo integral

Benefícios oferecidos por esta vaga

Competitive salary

Fully remote position

Professional development opportunities

Collaborative team culture

Resumo da vaga

Placements24 is seeking a remote Estratega de Redes Sociales y Contenido Digital to join a fast-paced e-commerce startup. This role shapes social media and content marketing to build brand awareness, engage communities, and drive traffic and sales to the online store.

The ideal candidate will craft engaging narratives, analyze performance metrics, stay current with platform trends, and collaborate with marketing to ensure brand consistency across channels.

Qualificações

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in social media management and digital content strategy, preferably within e-commerce.
• Proven ability to create engaging and effective content for various social media platforms.
• Strong understanding of social media analytics tools and KPIs.
• Experience with content management systems (CMS) and basic graphic design/video editing tools.
• Creative mindset with a keen eye for detail and storytelling.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Strong understanding of SEO principles as they apply to content marketing.
• Experience with community management and customer engagement strategies.

Responsabilidades

• Develop and implement a comprehensive social media strategy aligned with overall marketing objectives.
• Manage and grow our presence across key social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest, Twitter).
• Create, curate, and schedule engaging and high-quality content (text, images, videos, stories) for all social channels.
• Monitor social media trends, audience sentiment, and competitor activity, adapting strategies as needed.
• Engage with our online community, respond to comments and messages promptly, and foster positive interactions.
• Develop and execute content marketing initiatives, including blog posts, articles, and email newsletters, to support brand storytelling and lead generation.
• Analyze social media and content performance using relevant analytics tools, providing regular reports on key metrics and insights.
• Collaborate with the marketing team to ensure brand consistency across all digital touchpoints.
• Identify opportunities for social media advertising campaigns and work with the PPC team to execute them.
• Stay updated on the latest social media best practices, platform updates, and emerging technologies.

Conhecimentos

Spanish language proficiency

English proficiency (advantage)

Social media analytics

Content storytelling

Communication skills

Time management

Independent remote work

Formação

Bachelor's degree in Marketing, Communications, Journalism or related field

Ferramentas

CMS platforms

Graphic design tools

Video editing tools

Descrição da vaga

About the Role

Our client, a fast-paced e-commerce startup, is seeking a creative and strategic Estratega de Redes Sociales y Contenido Digital to join their fully remote team. This role is pivotal in shaping and executing our social media and content marketing initiatives to build brand awareness, foster community engagement, and drive traffic and sales to our online store. The ideal candidate will be adept at understanding diverse social media platforms, creating compelling content, and analyzing performance metrics to continuously refine strategies. You will be the voice of our brand online, responsible for crafting engaging narratives that connect with our target audience. This is an exceptional opportunity for a passionate digital marketer to excel in a remote-first environment and significantly influence our brand's digital presence and customer relationships.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with overall marketing objectives.
• Manage and grow our presence across key social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest, Twitter).
• Create, curate, and schedule engaging and high-quality content (text, images, videos, stories) for all social channels.
• Monitor social media trends, audience sentiment, and competitor activity, adapting strategies as needed.
• Engage with our online community, respond to comments and messages promptly, and foster positive interactions.
• Develop and execute content marketing initiatives, including blog posts, articles, and email newsletters, to support brand storytelling and lead generation.
• Analyze social media and content performance using relevant analytics tools, providing regular reports on key metrics and insights.
• Collaborate with the marketing team to ensure brand consistency across all digital touchpoints.
• Identify opportunities for social media advertising campaigns and work with the PPC team to execute them.
• Stay updated on the latest social media best practices, platform updates, and emerging technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in social media management and digital content strategy, preferably within e-commerce.
• Proven ability to create engaging and effective content for various social media platforms.
• Strong understanding of social media analytics tools and KPIs.
• Excellent written and verbal communication skills in Spanish; proficiency in English is a plus.
• Experience with content management systems (CMS) and basic graphic design/video editing tools.
• Creative mindset with a keen eye for detail and a passion for storytelling.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Strong understanding of SEO principles as they apply to content marketing.
• Experience with community management and customer engagement strategies.

Benefits

• competitive salary of 59000 annually
• comprehensive health benefits
• the flexibility of a fully remote position
• opportunities for professional development
• a collaborative, supportive team culture