Director de Marketing de Destino (Acapulco)

Placements24; Acapulco; Vor Ort; MXN 1.100.000 - 1.800.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Performance incentives

Professional development opportunities

Zusammenfassung

Placements24 in Mexico seeks a visionary Director of Destination Marketing to elevate Acapulco as a world-class destination. You will shape strategy, brand management, and digital campaigns while leading media relations to attract diverse travelers.

Requirements include 8+ years in marketing with 5+ in destination marketing, strong leadership, and fluency in Spanish and English. Travel will be extensive; based in or near Acapulco.

Qualifikationen

• Minimum of 8 years of experience in marketing and communications with 5+ years in destination marketing or tourism promotion.
• Proven success developing comprehensive marketing strategies for destinations.
• Strong digital marketing, social media, content creation, and analytics expertise.
• Excellent leadership, communication, negotiation, and interpersonal skills.
• Experience managing budgets and P&L statements.
• Bilingual in Spanish and English is essential.

Aufgaben

• Develop and execute a strategic marketing and communications plan for Acapulco, Guerrero, MX.
• Oversee all marketing activities including advertising, PR, digital campaigns, and social media.
• Manage the marketing budget to ensure ROI.
• Conduct market research to identify trends and opportunities.
• Build relationships with media, partners, and stakeholders.
• Lead and mentor the marketing team to drive results.
• Represent Acapulco at national and international tourism trade shows and events.
• Develop and manage content for official websites and social channels.
• Monitor brand reputation and implement positive perception strategies.
• Drive initiatives to attract diverse tourist segments.

Kenntnisse

Strategic leadership

Destination marketing

Brand management

Digital marketing

Public relations

Budget & P&L management

Team leadership

English and Spanish fluency

Ausbildung

Bachelor's degree in Marketing/Communications/Public Relations/Tourism

Master's degree preferred

Jobbeschreibung

About the Role

Our client, a governmental tourism agency focused on promoting **Acapulco, Guerrero, MX**, is seeking a visionary and experienced Director of Destination Marketing. This high-impact role requires a strategic leader to develop and implement comprehensive marketing plans that enhance the appeal and economic contribution of Acapulco as a world-class tourist destination. The ideal candidate will possess extensive experience in destination marketing, brand management, digital strategies, and public relations within the tourism sector.

Key Responsibilities

• Develop and execute a strategic marketing and communications plan for Acapulco, Guerrero, MX.
• Oversee all marketing activities, including advertising, public relations, digital marketing, and social media campaigns.
• Manage the marketing budget, ensuring optimal return on investment.
• Conduct market research and analysis to identify trends, opportunities, and challenges.
• Build and maintain strong relationships with media, industry partners, and stakeholders.
• Lead and mentor a marketing team, fostering a collaborative and results-oriented culture.
• Represent Acapulco at national and international tourism trade shows and events.
• Develop and manage content for the destination's official websites and social media platforms.
• Monitor brand reputation and implement strategies for positive perception management.
• Drive initiatives to attract diverse segments of tourists to Acapulco.

Requirements

• Minimum of 8 years of experience in marketing and communications, with at least 5 years in destination marketing or tourism promotion.
• Demonstrated success in developing and implementing comprehensive marketing strategies for tourism destinations.
• Strong expertise in digital marketing, social media, content creation, and analytics.
• Excellent leadership, communication, negotiation, and interpersonal skills.
• Proven ability to manage budgets and P&L statements.
• Bachelor's degree in Marketing, Communications, Public Relations, Tourism, or a related field.
• Master's degree preferred.
• Fluency in Spanish and English is essential.
• Ability to work under pressure and meet tight deadlines.
• Deep understanding of the tourism landscape and the unique appeal of **Acapulco, Guerrero, MX**.
• Must be willing to travel extensively and be based in or near Acapulco.

Benefits

Our client offers a competitive salary, performance incentives, and opportunities for professional development. This is a significant leadership role with the potential to profoundly impact the tourism industry in **Acapulco, Guerrero, MX**. Join us in revitalizing and promoting this iconic destination.