Coordinador de Campañas de Marketing Online

Placements24; Acapulco; On-site; MXN 360,000 - 540,000; Full time

Benefits offered by this job

Salario competitivo

Seguro de salud

Job summary

Placements24 busca un Coordinador de Campañas de Marketing Online para liderar la planificación, ejecución y optimización de campañas digitales en Acapulco, Guerrero. El rol implica trabajar con Google Ads, Facebook Ads y Google Analytics para impulsar visibilidad y generación de leads.

Se requiere al menos 3 años de experiencia en marketing digital, licencia en Marketing/Publicidad o afin, y excelentes habilidades analíticas y de comunicación en español.

Qualifications

• Experiencia mínima de 3 años gestionando campañas digitales.
• Conocimiento sólido de plataformas de publicidad online y analítica.
• Capacidad para interpretar datos y generar insights accionables.

Responsibilities

• Planificar, ejecutar y monitorizar campañas online en múltiples canales.
• Analizar rendimiento, informar ROI, CAC y conversiones.
• Colaborar con contenidos y diseño para materiales creativos.
• Gestionar presupuesto diario y ejecutar A/B tests para mejorar resultados.

Skills

Gestión de campañas

Análisis de datos

Marketing digital

Education

Licenciatura en Marketing/Publicidad/Comunicaciones

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is looking for a dynamic and detail-oriented Coordinador de Campañas de Marketing Online to join their growing team in the vibrant city of Acapulco, Guerrero . This role is crucial for planning, executing, and monitoring all online marketing campaigns to ensure they align with business objectives and brand strategy. The successful candidate will work closely with the marketing team to enhance brand awareness, drive lead generation, and increase customer engagement through various digital channels. This is a fantastic opportunity to make a tangible impact on our client's online presence and contribute to their success in a beautiful coastal setting.

Key Responsibilities

Plan, develop, and execute online marketing campaigns across channels such as social media, email, PPC, and display advertising. Monitor campaign performance, analyze data, and generate reports on key metrics like ROI, conversion rates, and customer acquisition cost. Optimize campaigns for performance based on data analysis and market trends. Collaborate with the content and design teams to create compelling marketing materials and ad creatives. Manage the day-to-day activities of the online marketing campaigns, ensuring timely execution and adherence to budgets. Conduct A/B testing on various campaign elements to improve effectiveness. Stay informed about the latest trends and best practices in digital marketing and advertising. Work with external agencies and vendors as needed to support campaign initiatives. Ensure all marketing activities comply with relevant regulations and company policies.

Requirements

Requirements Bachelor's degree in Marketing, Advertising, Communications, or a related field. At least 3 years of experience in managing digital marketing campaigns. Proven experience with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager). Strong understanding of SEO/SEM principles and social media marketing. Excellent analytical skills with the ability to interpret data and translate it into actionable insights. Proficiency in marketing analytics tools (e.g., Google Analytics). Strong organizational and project management skills. Excellent communication and interpersonal skills in Spanish. Ability to work effectively both independently and as part of a team. Experience in the tourism or hospitality sector is a plus.

Benefits

• Our client offers a competitive salary, health and dental insurance, opportunities for professional growth, a stimulating work environment in Acapulco, Guerrero , and a commitment to employee well-being.
• Additional benefits include paid vacation, access to wellness programs, and team-building events.

This position is based in our Acapulco office, offering a unique chance to work in a vibrant location.