Director de Destino Marketing – Lidera Acapulco

Placements24; Acapulco; Sur place; MXN 1 100 000 - 1 800 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Performance incentives

Professional development opportunities

Résumé du poste

Placements24 in Mexico seeks a visionary Director of Destination Marketing to elevate Acapulco as a world-class destination. You will shape strategy, brand management, and digital campaigns while leading media relations to attract diverse travelers.

Requirements include 8+ years in marketing with 5+ in destination marketing, strong leadership, and fluency in Spanish and English. Travel will be extensive; based in or near Acapulco.

Qualifications

• Minimum of 8 years of experience in marketing and communications with 5+ years in destination marketing or tourism promotion.
• Proven success developing comprehensive marketing strategies for destinations.
• Strong digital marketing, social media, content creation, and analytics expertise.
• Excellent leadership, communication, negotiation, and interpersonal skills.
• Experience managing budgets and P&L statements.
• Bilingual in Spanish and English is essential.

Responsabilités

• Develop and execute a strategic marketing and communications plan for Acapulco, Guerrero, MX.
• Oversee all marketing activities including advertising, PR, digital campaigns, and social media.
• Manage the marketing budget to ensure ROI.
• Conduct market research to identify trends and opportunities.
• Build relationships with media, partners, and stakeholders.
• Lead and mentor the marketing team to drive results.
• Represent Acapulco at national and international tourism trade shows and events.
• Develop and manage content for official websites and social channels.
• Monitor brand reputation and implement positive perception strategies.
• Drive initiatives to attract diverse tourist segments.

Connaissances

Strategic leadership

Destination marketing

Brand management

Digital marketing

Public relations

Budget & P&L management

Team leadership

English and Spanish fluency

Formation

Bachelor's degree in Marketing/Communications/Public Relations/Tourism

Master's degree preferred

Description du poste

Placements24 in Mexico seeks a visionary Director of Destination Marketing to elevate Acapulco as a world-class destination. You will shape strategy, brand management, and digital campaigns while leading media relations to attract diverse travelers.

Requirements include 8+ years in marketing with 5+ in destination marketing, strong leadership, and fluency in Spanish and English. Travel will be extensive; based in or near Acapulco.