Especialista en Comunicaciones de Marca

Placements24; Acapulco; On-site; MXN 350,000 - 500,000; Full time

Benefits offered by this job

Competitive salary with annual bonus

Comprehensive health insurance

Paid time off and company holidays

Professional development and training

Dynamic work environment in Acapulco

Retirement savings plan

Wellness programs and team activities

Job summary

WhatJobs Direct seeks an Esteemed Marca Communications Specialist to shape and maintain a compelling brand narrative across channels in Acapulco, Mexico. This role collaborates with marketing and PR teams to craft messages for diverse audiences and to elevate brand awareness.

The ideal candidate combines 3–5 years in brand communications with strong Spanish storytelling, content creation, and digital marketing understanding.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, or a related field.
• 3-5 years of experience in brand communications, marketing, or public relations.
• Proven ability to develop and execute brand communication strategies.
• Excellent written and verbal Spanish communication, with storytelling skills.
• Experience in content creation and copywriting for various media.
• Understanding of digital marketing, social media, and SEO principles.
• Strong project management and ability to manage multiple priorities.

Responsibilities

• Develop and implement integrated brand communication strategies.
• Create compelling brand messaging across digital, print, and social media.
• Manage brand voice and ensure consistency in all communications.
• Collaborate with marketing teams to develop campaigns aligned with brand strategy.
• Oversee creation of marketing collateral, website content, and social posts.
• Monitor brand perception and conduct market research to inform strategies.
• Build and maintain relationships with media and influencers to boost visibility.
• Support PR efforts and help manage brand reputation.
• Analyze effectiveness of initiatives and provide regular reports.
• Stay informed about industry trends and competitor activities.

Skills

Brand communications

Storytelling

Content creation

Copywriting

Digital marketing

SEO basics

Project management

Team collaboration

Market research

Education

Bachelor's degree in Marketing/Communications/Public Relations

Job description

About the Role

Our client, WhatJobs Direct , is seeking a talented and driven Especialista en Comunicaciones de Marca to join our team in the vibrant city of Acapulco, Guerrero . This role is essential for shaping and maintaining a consistent and compelling brand narrative across all communication channels. You will be responsible for developing communication strategies that elevate brand awareness, foster customer engagement, and support marketing objectives. The ideal candidate has a strong understanding of brand positioning, excellent storytelling abilities, and experience in crafting messages for diverse audiences. This position is office-based in our Acapulco location, offering direct collaboration with the marketing and communications departments.

Key Responsibilities

• Develop and implement integrated brand communication strategies.


• Create compelling brand messaging and storytelling across all platforms, including digital, print, and social media.


• Manage brand voice and ensure consistency in all communications.


• Collaborate with marketing teams to develop and execute campaigns that align with brand strategy.


• Oversee the creation of marketing collateral, website content, and social media posts.


• Monitor brand perception and conduct market research to inform communication strategies.


• Build and maintain relationships with media and influencers to enhance brand visibility.


• Support public relations efforts and assist in managing brand reputation.


• Analyze the effectiveness of communication initiatives and provide regular reports.


• Stay informed about industry trends and competitor activities to identify opportunities and challenges.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, or a related field.


• 3-5 years of experience in brand communications, marketing, or public relations.


• Proven ability to develop and execute successful brand communication strategies.


• Exceptional written and verbal communication skills in Spanish, with a strong command of narrative development.


• Experience in content creation and copywriting for various media.


• Understanding of digital marketing, social media, and SEO principles.


• Strong project management skills and ability to manage multiple priorities.


• Creative mindset with a keen eye for brand aesthetics and detail.


• Ability to work effectively both independently and as part of a collaborative team.


• Experience in market research and competitive analysis is a plus.

Benefits

• Competitive salary and annual performance bonus.


• Comprehensive health insurance benefits.


• Paid time off and company holidays.


• Opportunities for professional development and specialized training in brand management.


• Dynamic and stimulating work environment in beautiful Acapulco .


• Direct involvement in shaping the brand's public image.


• Access to modern communication tools and resources.


• Retirement savings plan.


• Employee wellness programs and team activities.