Digital Culture Social Strategy Lead

Edelman Smithfield; Ciudad de México; Hybrid; MXN 600,000 - 900,000; Full time

Job summary

Edelman Smithfield in Mexico City is seeking a Digital Culture Strategy Supervisor to translate business challenges into social-first strategies across platforms. You will identify cultural signals, shape narratives, and craft content systems that resonate with audiences and creators.

Collaborate with Creative, Influence, Data & Intelligence, Paid Media, Brand and Corporate teams to deliver connected, platform-aware strategies.

Qualifications

• Experience translating business challenges into social-first strategies.
• Strong writing and editorial judgment.
• Knowledge of how platform behaviors shape social communication.

Responsibilities

• Lead social-first strategies grounded in business objectives and platform dynamics.
• Identify cultural signals and audience tensions to inform strategic implications.
• Develop narratives and content systems for creative teams and creators.
• Define platform roles and adapt ideas to each channel's formats and expectations.
• Shape community participation and creator strategies in collaboration with teams.
• Interpret social listening, search behavior and audience data into actionable insights.
• Present strategic recommendations to clients and senior stakeholders.
• Collaborate with cross-functional teams to deliver connected earned, owned and paid solutions.
• Contribute to client pitches and growth opportunities with strategic narratives.

Skills

Social strategy

Audience insights

Content strategy

Platform strategy

Community thinking

Data interpretation

Client presentation

Cross-functional collaboration

New business

Team leadership

Job description

Edelman Smithfield in Mexico City is seeking a Digital Culture Strategy Supervisor to translate business challenges into social-first strategies across platforms. You will identify cultural signals, shape narratives, and craft content systems that resonate with audiences and creators.

Collaborate with Creative, Influence, Data & Intelligence, Paid Media, Brand and Corporate teams to deliver connected, platform-aware strategies.