En Acapulco: Especialista En Marca Y Comunicación

Placements24; Acapulco; Hybrid; MXN 300,000 - 540,000; Full time

Job summary

Placements24 is seeking a seasoned Digital Marketing Specialist to enhance online visibility and drive engagement from a remote location. The role focuses on SEO, SEM, social media, content creation, and analytics to strengthen the brand across digital channels.

Candidate should have at least four years of digital marketing experience, strong Spanish communication skills, and the ability to work independently. Experience in hospitality or tourism is a plus, with Acapulco as a referenced location.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 4 years of digital marketing experience (SEO, SEM, social media, content marketing).
• Proficiency with Google Analytics, Google Ads, social media platforms, and SEO tools (SEMrush, Ahrefs).
• Excellent written and verbal skills in Spanish; English is a strong plus.
• Ability to create engaging marketing content and manage online communities.
• Strong analytical skills to drive data-driven decisions.
• Self-motivated, proactive, and able to work remotely.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive lead generation.
• Manage and optimize SEO efforts to improve organic search rankings.
• Execute paid advertising campaigns (SEM/PPC) across platforms like Google Ads and social media, managing budgets and maximizing ROI.
• Create engaging and relevant content for social media, blogs, and email marketing campaigns.
• Manage social media profiles, fostering community engagement and responding to inquiries.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics.
• Prepare regular reports on key digital marketing metrics and provide insights for strategy optimization.
• Collaborate with cross-functional teams (sales, product development) to align marketing with business goals.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Skills

Digital marketing

SEO

SEM

Social media

Content creation

Analytics

Remote work

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

SEMrush

Ahrefs

Job description

About the Role

Our client, a leading hospitality group with a strong presence in Acapulco, Guerrero , is seeking a highly skilled and motivated Digital Marketing Specialist to join their remote team. This role is vital for enhancing online visibility, driving engagement, and supporting marketing initiatives across various digital channels. We are looking for a creative individual with a proven track record in developing and executing successful digital marketing campaigns. The ideal candidate will possess a deep understanding of SEO, SEM, social media marketing, content creation, and analytics. This is a fully remote position, offering the flexibility to work from anywhere, while contributing significantly to the brand's digital strategy and presence, even from a beautiful location like Acapulco .

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive lead generation.
• Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings.
• Execute paid advertising campaigns (SEM/PPC) across platforms like Google Ads and social media, managing budgets and maximizing ROI.
• Create engaging and relevant content for social media, blogs, and email marketing campaigns.
• Manage social media profiles, fostering community engagement and responding to inquiries.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics.
• Prepare regular reports on key digital marketing metrics and provide insights for strategy optimization.
• Collaborate with cross-functional teams (e.g., sales, product development) to ensure marketing efforts are aligned with business goals.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with a focus on SEO, SEM, social media, and content marketing.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and SEO tools (e.g., SEMrush, Ahrefs).
• Excellent written and verbal communication skills in Spanish. Proficiency in English is a strong plus.
• Demonstrated ability to create compelling marketing content and manage online communities.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Self-motivated, proactive, and able to work independently in a remote setting.
• Experience in the hospitality or tourism industry is a plus.
• Must be legally