Channel Marketing Lead for Telecom & Partners (Hybrid)

Geotab Inc.; Ciudad de México; Hybrid; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Flex working arrangements

Home office reimbursement program

Baby bonus & parental leave top up

Online learning and networking

Electric vehicle purchase incentive

Medical and dental benefits

Retirement savings program

Job summary

Geotab Inc. is seeking a Channel Marketing Manager to lead channel lifecycle marketing strategies for major market partners.

You will collaborate with Marketing and Sales to set targets, develop joint channel marketing plans, and drive go-to-market initiatives that deliver sell-in and sell-through results. The role requires 5+ years in channel marketing with Telecom/Fortune 500 accounts, a marketing or related degree, and a data-driven mindset to optimize campaigns and partnerships.

Qualifications

• Minimum of 5+ years managing commercial and marketing relationships with Telecom Wireless Carriers / Fortune 500 accounts.
• Bachelor’s degree in Marketing, Business Administration, Commerce, Sales or related field.
• Ability to devise effective channel strategies aligned with overall marketing and business objectives, considering target audience, market trends, and competitive landscape; disciplined strategic planning, execution and analysis of all programs to maximize customer loyalty and optimize promotional strategies; strong critical thinking skills and proven track record leading innovative business improvements in multichannel environments.
• Skill in building and maintaining strong relationships with channel partners to drive mutual growth and achieve sales targets.
• Proficiency in developing comprehensive marketing plans tailored for different channels, including promotions, advertising campaigns, incentives, and sales support materials; demonstrated experience executing on plans driving cross-channel portfolio growth through scalable marketing strategy.

Responsibilities

• Set and achieve business targets with Marketing and Sales leadership.
• Be the main point of contact for partner relationships and develop joint channel marketing plans.
• Drive joint marketing strategy and go-to-market planning across the marketing mix.
• Coordinate budgets and report on marketing program performance.
• Lead briefing discussions with partner contacts and agencies; ensure alignment with Geotab and partner brands.

Skills

Channel marketing

Partnership management

Strategic planning

Analytics

Communication

Market research

Education

Bachelor's degree in Marketing or related field

Sales or related field experience

Job description

Geotab Inc. is seeking a Channel Marketing Manager to lead channel lifecycle marketing strategies for major market partners.

You will collaborate with Marketing and Sales to set targets, develop joint channel marketing plans, and drive go-to-market initiatives that deliver sell-in and sell-through results. The role requires 5+ years in channel marketing with Telecom/Fortune 500 accounts, a marketing or related degree, and a data-driven mindset to optimize campaigns and partnerships.