Campaign Strategy Intern - Growth & Analytics

Didi; Ciudad de México; Híbrido; MXN 66.960 - 133.920; A tiempo parcial

Descripción de la vacante

DiDi Global Inc. seeks a Campaign Strategy Intern to support design, execution, and analysis of marketing campaigns across regions. You will help drive restaurant and consumer acquisition, retention, and platform engagement, contributing to campaign ROI and activation metrics.

You'll work with product, operations, and creative teams to run multi-channel campaigns, build audience segments, and prepare concise business reports for regional managers and senior stakeholders.

Formación

• Strong analytical skills with hands-on experience using Excel, SQL, or analytics tools to manipulate datasets and derive actionable insights.
• Last years of bachelor’s degree in Engineering, Business, Economics, Data Analytics, or a related field is preferred.
• Proactive, collaborative attitude with experience working in cross-functional teams and the adaptability to prioritize tasks in a fast-paced environment.
• Attention to detail and a strong sense of ownership, able to manage campaign tracking, budget pacing, and documentation for multiple regional pilots concurrently.

Responsabilidades

• Analyze campaign performance data and generate weekly dashboards and insights that identify trends, anomalies, and optimization opportunities, contributing to KPI improvements.
• Support planning and execution of cross-channel campaigns (in-app, push, SMS, paid social), coordinating with product, operations, and creative teams.
• Build audience segmentation and targeting logic using customer and driver data to improve precision and lift conversions.
• Develop A/B test plans and track results for creative, channel mix, and incentives, documenting learnings.
• Prepare concise business-facing reports and decks translating campaign findings for regional managers.

Conocimientos

Analytical mindset

Excel

SQL

Data analytics tools

Educación

Bachelor's degree in Engineering, Business, Economics, Data Analytics or related field

Herramientas

Google Analytics

Looker

Tableau

Descripción del empleo

DiDi Global Inc. seeks a Campaign Strategy Intern to support design, execution, and analysis of marketing campaigns across regions. You will help drive restaurant and consumer acquisition, retention, and platform engagement, contributing to campaign ROI and activation metrics.

You'll work with product, operations, and creative teams to run multi-channel campaigns, build audience segments, and prepare concise business reports for regional managers and senior stakeholders.