Regional Media Intern: Data-Driven Campaign Planning

DiDi Global; Ciudad de México; Presencial; MXN 89.000 - 134.000; Jornada completa

Descripción de la vacante

DiDi Global is seeking a Regional Media Intern in Mexico City to support media planning and buying, raise brand awareness, and optimize investment efficiency across local markets. You will contribute to measurable improvements in reach, CPM/CPA, and budget accuracy within the Regional Media team.

Your role will help align local media execution with broader mobility platform priorities while ensuring planning standards and vendor governance across markets.

Formación

• Pursuing a bachelor's degree in Marketing, Business, Administration, or a related field.
• Strong analytical and communication skills with the ability to build concise media materials and adapt planning approaches for diverse regional audiences.
• Familiar with media/ad platforms (e.g., DV360, Meta Ads Manager) and office productivity tools; familiarity with Monday and trackers is a plus.
• Experience in media planning, digital marketing, or data analysis for regional audiences is desirable.

Responsabilidades

• Support the development and localization of media plans and briefs to align with campaign objectives.
• Monitor regional media performance and spend, and share weekly optimization reports.
• Coordinate with regional vendors and local teams to secure favorable terms and track performance.
• Assist in executing regional media campaigns and product launches to meet KPIs.
• Maintain regional vendor and budget trackers, ensuring forecast accuracy and planning efficiency.
• Produce concise media materials tailored to local stakeholders to support reporting cadences.

Conocimientos

Analytical skills

Communication skills

DV360

Meta Ads Manager

Microsoft Office

Google Workspace

Data analysis

Budget trackers

Media databases

Monday.com

Educación

Bachelor's degree in Marketing

Business or Administration related field

Descripción del empleo

DiDi Global is seeking a Regional Media Intern in Mexico City to support media planning and buying, raise brand awareness, and optimize investment efficiency across local markets. You will contribute to measurable improvements in reach, CPM/CPA, and budget accuracy within the Regional Media team.

Your role will help align local media execution with broader mobility platform priorities while ensuring planning standards and vendor governance across markets.