Brand Marketing & Activation Analyst - Data-Driven Growth

PepsiCo Inc.

Ciudad de México

Presencial

MXN 240.000 - 360.000

Jornada completa

Hace 7 días

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Descripción de la vacante

PepsiCo Inc. in Mexico City is seeking a Brand Marketing & Activation Analyst to develop and execute marketing strategies anchored in consumer insights, data analysis, and robust plans for sustainable brand growth.

You will own multichannel weekly sales reports, support the 2026 AOP process, analyze sell-in/sell-out data in MicroStrategy and Nielsen, and drive the Value Platforms and PWP/AOX portfolio execution.

Formación

Desired career: Marketing, Business Administration or International Business.
Experience: At least 1 year as brand intern or brand analyst.
Basic level SAP.
Advanced English.
NIELSEN Intermediate.
MicroStrategy Basic.
Stage gate knowledge.
P&L knowledge.
BMS knowledge.

Responsabilidades

Full responsibility for multichannel weekly sales reports generation and review.
Full responsibility for the 2026 AOP process ensuring a robust strategy including different marketing plans based on data analysis.
Continuous data analysis of sell in and sell out, including MicroStrategy and Nielsen databases.
Full responsibility for 2026 Value Platforms including strategy definition and media execution.
Full responsibility for A&M tracking.
Full responsibility of innovation pipeline follow-up.
Full responsibility for PWP/AOX portfolio execution.