Brand Mktg & Activation Analyst

PepsiCo Inc.; Ciudad de México; Presencial; MXN 300.000 - 500.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Wellness programs

Discounts and benefits

Scholarship programs for children

Descripción de la vacante

PepsiCo Inc. in Mexico City is seeking a Brand Marketing & Activation Analyst to develop and execute marketing strategies anchored in consumer insights, data analysis, and robust plans for sustainable brand growth.

You will own multichannel weekly sales reports, support the 2026 AOP process, analyze sell-in/sell-out data in MicroStrategy and Nielsen, and drive the Value Platforms and PWP/AOX portfolio execution.

Formación

• Desired career: Marketing, Business Administration or International Business.
• Experience: At least 1 year as brand intern or brand analyst.
• Basic level SAP.
• Advanced English.
• NIELSEN Intermediate.
• MicroStrategy Basic.
• Stage gate knowledge.
• P&L knowledge.
• BMS knowledge.
• BMS knowledge

Responsabilidades

• Full responsibility for multichannel weekly sales reports generation and review.
• Full responsibility for the 2026 AOP process ensuring a robust strategy including different marketing plans based on data analysis.
• Continuous data analysis of sell in and sell out, including MicroStrategy and Nielsen databases.
• Full responsibility for 2026 Value Platforms including strategy definition and media execution.
• Full responsibility for A&M tracking.
• Full responsibility of innovation pipeline follow-up.
• Full responsibility for PWP/AOX portfolio execution.

Conocimientos

Advanced English

Business Administration

International Business

Advanced English

Stage gate knowledge

P&L knowledge

NIELSEN Intermediate

MicroStrategy Basic

Educación

Marketing, Business Administration or International Business

Herramientas

SAP

MicroStrategy

Nielsen

BMS knowledge

Descripción del empleo

Overview

Careers to Smile About

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

Develop and execute marketing strategies through a deep knowledge of the consumer, analysis of insights, internal and external data to ensure the correct execution of the plans and contribute to sustainable brand growth.

Your Impact

As Brand Mktg & Activation Analyst your responsibilities would consist of:

• Full responsibility for multichannel weekly sales reports generation and review.
• Full responsibility for the 2026 AOP process ensuring a robust strategy including different marketing plans based on data analysis.
• Continuous data analysis of sell in and sell out, including MicroStrategy and Nielsen databases.
• Full responsibility for 2026 Value Platforms including strategy definition and media execution.
• Full responsibility for A&M tracking.
• Full responsibility of innovation pipeline follow-up.
• Full responsibility for PWP/AOX portfolio execution.

Qualifications

Who Are We Looking For?

• Desired career: Marketing, Business Administration or International Business.
• Experience: At least 1 year of experience as brand intern or brand analyst.
• Basic level SAP
• Advanced English
• NIELSEN Intermediate
• MicroStrategy Basic
• Stage gate knowledge
• P&L knowledge
• BMS knowledge

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.