BDC Strategy Lead for National Dealer Network & Digital

General Motors Company; Chihuahua; Hybrid; MXN 400,000 - 640,000; Full time

Job summary

General Motors is seeking a BDC Specialist to serve as the liaison between brand digital advertising strategies and the nationwide dealer network. You will validate leads, coordinate CRM processes, and deliver clear reporting for 105 dealerships across the country.

The role demands autonomy, credibility, and the ability to influence multiple stakeholders in a complex environment. Domestic travel is required, and the position operates in a hybrid setup with Mexico City as a primary hub.

Qualifications

• Proven experience in BDC operations.
• Experience with CRM management and digital marketing coordination.
• Experience with large dealer networks.
• High proficiency in CRM platforms and digital reporting tools.
• Strong analytical, organizational, and communication skills.
• High level of emotional intelligence and relationship-building.
• Self-motivated and autonomous; able to manage complexity.

Responsibilities

• Act as the main point of contact between brand digital advertising strategies and the dealer network for BDC-related activities.
• Coordinate and validate the flow, quality, and management of digital leads generated through OEM campaigns and platforms.
• Ensure correct dealer usage of CRM systems, follow-up processes, and lead lifecycle management.
• Analyze BDC and digital lead performance, identify risks/gaps, and propose improvements.
• Prepare and distribute clear, structured, and actionable reports for dealers and internal stakeholders.
• Support rollout of new campaigns, launches, or digital initiatives to ensure dealer readiness and understanding.
• Provide consultative guidance to dealers on alignment with brand objectives and customer experience standards.

Skills

BDC operations

CRM management

Digital marketing coordination

Automotive roles

Dealer networks

CRM platforms

Digital reporting tools

Analytical

Communication

Emotional intelligence

Autonomy

Travel domestically

Job description

General Motors is seeking a BDC Specialist to serve as the liaison between brand digital advertising strategies and the nationwide dealer network. You will validate leads, coordinate CRM processes, and deliver clear reporting for 105 dealerships across the country.

The role demands autonomy, credibility, and the ability to influence multiple stakeholders in a complex environment. Domestic travel is required, and the position operates in a hybrid setup with Mexico City as a primary hub.