National BDC & CRM Strategist (Hybrid)

General Motors Company; Ciudad de México; Hybrid; MXN 600,000 - 900,000; Full time

Job summary

General Motors seeks a BDC Specialist to bridge brand digital advertising and a nationwide dealer network. You will validate digital leads, optimize CRM usage, and deliver insightful reports to drive lead quality and transparency across 105 dealerships. This hybrid role requires autonomy and strong stakeholder influence.

The position emphasizes expert knowledge of BDC processes, CRM systems, and digital lead management, with travel 25-50% to support dealer execution and campaigns.

Qualifications

• Proven experience in BDC operations, CRM management, digital marketing coordination, or related automotive roles.
• Experience working with large dealer networks or indirect sales channels.
• High proficiency in CRM platforms and digital reporting tools.
• Strong analytical, organizational, and communication skills.
• High level of emotional intelligence, empathy, and relationship-building ability.
• Self-motivated, autonomous professional able to manage complexity and ambiguity.
• Availability to travel domestically as required.

Responsibilities

• Act as the main point of contact between brand digital advertising strategies and the dealer network for BDC-related activities.
• Coordinate and validate the flow, quality, and management of digital leads generated through OEM campaigns and platforms.
• Ensure correct dealer usage of CRM systems, follow-up processes, and lead lifecycle management.
• Analyze BDC and digital lead performance, identifying risks, gaps, and improvement opportunities.
• Prepare and distribute clear, structured, and actionable reports for dealers and internal stakeholders.
• Support the rollout of new campaigns, launches, or digital initiatives, ensuring dealer readiness and understanding.
• Provide consultative guidance to dealers, reinforcing alignment with brand objectives and customer experience standards.
• Facilitate communication, training materials, and alignment sessions as required.
• Support resolution of operational or process-related issues impacting lead handling or customer experience.
• Perform other related duties as assigned.

Skills

BDC operations

CRM management

Digital marketing coordination

Dealer network experience

CRM analytics & reporting

Analytical thinking

Communication skills

Emotional intelligence

Autonomy / self-motivation

Travel availability

Customer journey knowledge

Tools

CRM platforms

Digital reporting tools

Job description

General Motors seeks a BDC Specialist to bridge brand digital advertising and a nationwide dealer network. You will validate digital leads, optimize CRM usage, and deliver insightful reports to drive lead quality and transparency across 105 dealerships. This hybrid role requires autonomy and strong stakeholder influence.

The position emphasizes expert knowledge of BDC processes, CRM systems, and digital lead management, with travel 25-50% to support dealer execution and campaigns.