Automotive Digital Marketing Manager

BYD MÉXICO; México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

BYD MÉXICO is seeking a Digital Marketing Manager to lead our digital strategy, drive brand visibility, and boost traffic, leads, and conversions across digital channels. This role requires strong automotive industry experience and a track record of delivering measurable results through SEO, SEM, PPC, social media, and content marketing.

You will collaborate with internal teams and external partners to develop landing pages, monitor campaigns, and optimize customer journeys at scale.

Formación

• Minimum 5+ years in digital marketing with automotive industry focus.
• Bachelor's degree in Marketing, Communications, or related field.
• Advanced English language required.

Responsabilidades

• Develop and execute Digital Marketing strategies aligned with objectives.
• Lead campaigns across SEO, SEM, PPC, Social Media, Content Marketing, paid media.
• Plan, monitor, and optimize campaigns based on ROI and performance.
• Analyze digital performance, user behavior, and trends to identify growth.
• Define KPIs like traffic, leads, conversion, engagement, CAC, ROI.
• Use Google Analytics and other analytics tools for insights.
• Collaborate with Design, Content, Sales, CRM, and agencies for brand consistency.
• Develop landing pages and digital journeys to boost conversions.
• Test new platforms and channels to grow online presence.
• Present results and recommendations to management.

Conocimientos

Digital strategy

Campaign management

Data analytics

Team leadership

Stakeholder comms

Educación

Bachelor's degree in Marketing

Bachelor's degree in Communications

Herramientas

Google Analytics

SEO tools

PPC tools

Descripción del empleo

We are looking for a Digital Marketing Manager to lead our digital marketing strategy and drive brand visibility, customer engagement, traffic, leads, and conversions across digital channels.

IMPORTANT: Strong and proven experience in the automotive industry is mandatory. Candidates without solid automotive industry experience will not be considered.

This role will lead the planning, execution, optimization, and measurement of digital marketing campaigns, working closely with internal teams, agencies, and external partners to deliver measurable business results.

Key Responsibilities

• Develop and execute comprehensive Digital Marketing strategies aligned with commercial and brand objectives.
• Lead digital campaigns across SEO, SEM, PPC, Social Media, Content Marketing, and paid media.
• Plan, execute, monitor, and optimize campaigns based on performance and ROI.
• Analyze digital performance, customer behavior, and market trends to identify growth opportunities.
• Define and monitor key KPIs, including traffic, leads, conversion, engagement, CAC, and ROI.
• Use Google Analytics and other digital analytics tools to generate actionable insights.
• Collaborate with Design, Content, Sales, CRM, and external agencies to ensure consistent brand communication and customer experience.
• Develop and optimize landing pages, digital journeys, and conversion points.
• Research and test new digital platforms, technologies, and channels.
• Identify opportunities to improve digital customer acquisition and overall online presence.
• Present campaign performance, insights, and recommendations to management.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 5+ years of experience in Digital Marketing, with strong experience in the automotive industry.
• Automotive industry experience is mandatory.
• Proven experience developing and executing digital campaigns with measurable commercial results.
• Strong knowledge of SEO, SEM, PPC, Social Media, Content Marketing, and digital analytics.
• Experience with Google Analytics and performance measurement tools.
• Strong understanding of digital customer journeys, lead generation, and conversion optimization.
• Experience managing agencies, external partners, and multiple projects.
• Advanced analytical and data-driven mindset.
• Strong communication, presentation, and stakeholder management skills.
• Ability to work in a fast-paced, multicultural, and cross-functional environment.
• Willingness to travel when required.
• Advanced English is a must.

At BYD Mexico, we promote equal employment opportunities and respect for diversity. All our job openings are available to talented individuals, regardless of gender, age, origin, sexual orientation, gender identity, or any other condition. Our hiring decisions are based on each person’s merits, competencies, and values, in strict compliance with Mexican legislation.

Furthermore, the organization does not request or require pregnancy tests or Human Immunodeficiency Virus (HIV) medical certificates as part of the hiring process, in accordance with applicable laws and non-discrimination principles.