Automotive Performance Marketing Data Coordinator

BYD; Ciudad de México; Presencial; MXN 350.000 - 520.000; Jornada completa

Descripción de la vacante

BYD Mexico is seeking a Performance Marketing Data Coordinator to analyze and optimize digital campaigns using data from multiple channels, turning insights into action. This role emphasizes data collection, automated reporting, and dashboard creation to support strategic decisions; on-site only at Mexico City (Polanco) with advanced English required.

You will work closely with the Digital Strategy team to forecast performance, inform budget decisions, and translate analytics into actionable

Formación

• Bachelor’s degree in Data Analytics, Marketing, Statistics, Engineering, or related field.
• 2–4 years of experience in digital marketing analytics or growth analysis.
• Experience with paid advertising platforms such as Google Ads, Meta, TikTok, and web analytics tools (GA4, Adobe Analytics).
• Strong understanding of marketing KPIs and performance metrics.
• Advanced English professional proficiency.

Responsabilidades

• Monitor and evaluate KPIs across paid channels (Google Ads, Meta, TikTok, programmatic).
• Collect, clean, and manage data from Sprinklr, CRM, GA, ad platforms, and internal databases.
• Build and maintain automated dashboards using Looker Studio, Power BI, Tableau, or Google Sheets.
• Analyze results from A/B tests and multivariate experiments.
• Support budget allocation and media mix decisions with forecasting.
• Forecast performance based on historical trends, seasonal behavior, and predictive modeling.

Conocimientos

Data analytics

Digital marketing

A/B testing

English proficiency

Educación

Bachelor’s degree in Data Analytics, Marketing, Statistics, Engineering, or related field

Herramientas

GA4

Adobe Analytics

Google Ads

Meta Business Suite

TikTok Ads

Power BI

Looker Studio

Descripción del empleo

The Performance Marketing Data coordinator is responsible for analyzing and optimizing digital marketing campaigns by leveraging data from multiple performance channels. This role plays a crucial part in supporting strategic decision-making through deep data analysis, trend identification, and automated reporting. The ideal candidate has strong analytical skills, attention to detail, and the ability to translate data into actionable insights.

Core Responsibilities

1. Campaign Performance Analysi s Monitor and evaluate KPIs across paid channel s (e.g., Google Ads, Meta, TikTok, programmatic). Analyze metrics such as CTR, CPC, CPA, ROAS, Conversion Rates, and LT V. Identify performance trends, inefficiencies, and optimization opportunities
2. Data Collection & Manageme nt Integrate, clean, and manage data from various platforms: Sprinklr, CRM, Google Analytics, ad platfor ms, and internal databases. Ens e data accuracy, consistency, and integri ty across all reports and dashboards.
3. Reporting & Dashboard Creat ion Build and mainta in automated dashboard using tools li ke Looker Studio, Power BI, Tableau, or Google Sheet s. Develop performance scorecards and trend analysis presentations.
4. A/B Testing & Experimentation Analyze results from A/B tests, multivariate testing, and controlled experiments.
5. Budget Optimization & ForecastingWork alongside the Digital Strategist to support budget allocation and media mix decisions.

• Forecast performance based on historical trends, seasonal behavior, and predictive modeling.

Qualifications

Bachelor’s degree in Data Analytics, Marketing, Statistics, Engineering, or a relatedield.

• 2–4 years of experience in digital marketing analytics, performance marketing, or growth analysis.
• Experience with payed advertising platforms such as Google Ads, Meta Business Suite, TikTok Ads, and web analytics tools (GA4, Adobe Analytics).
• Strong understanding of marketing KPIs and performance metrics.
• Advanced English professional proficiency
• Able to work 100 % on site - Mexico City - Polanco

At BYD Mexico, we promote equal employment opportunities and respect for diversity. All our job openings are available to talented individuals, regardless of gender, age, origin, sexual orientation, gender identity, or any other condition. Our hiring decisions are based on each person’s merits, competencies, and values, in strict compliance with Mexican legislation. Furthermore, the organization does not request or require pregnancy tests or Human Immunodeficiency Virus (HIV) medical certificates as part of the hiring process, in accordance with applicable laws and non-discrimination principles.