Head of Marketing

BYD; México; Presencial; MXN 1.400.000 - 2.300.000; Jornada completa

Descripción de la vacante

BYD México is seeking a Head of Marketing to shape the overall marketing strategy and drive brand positioning across Mexico. You will lead teams, define priorities and KPIs, and manage 360° campaigns spanning digital, media, events, and dealer channels.

You will oversee Digital, Performance, CRM, Social Media, and Lead Generation efforts, while developing dealer marketing to boost traffic, leads, and sales. Strong English and a track record in automotive marketing are required.

Formación

• Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or related field.
• 8+ years of Marketing experience, with 3+ years leading in automotive industry.
• Proven experience in 360° Marketing and leadership across Brand, Digital/Performance, Dealer/Trade Marketing, or Events.
• Experience managing significant budgets and external agencies.
• Strong commercial and data-driven mindset.
• Advanced English for global communication.

Responsabilidades

• Develop and execute the overall Marketing strategy and annual plan.
• Lead Marketing teams and define priorities, budget, and KPIs.
• Drive 360° campaigns across digital, media, events, activations, and dealer channels.
• Lead Digital, Performance, CRM, Social Media, and Lead Generation strategies.
• Develop Dealer Marketing strategies to drive traffic, leads, and sales.
• Oversee product launches, events, exhibitions, and brand activations.
• Manage agencies, strategic partners, and Marketing budget.
• Monitor ROI, ROAS, CPL, CAC, conversion, leads, and sales contribution.
• Analyze market trends, consumer insights, and competitors to identify growth opportunities.
• Partner with Sales and Senior Management to drive commercial results.

Conocimientos

8+ years marketing experience

3+ years leading marketing in auto

360° marketing

data-driven mindset

advanced English

Educación

Bachelor’s degree in Marketing/related field

Master’s degree desirable

Descripción del empleo

Head of Marketing – Mexico

We are looking for a Head of Marketing to lead and shape the overall Marketing strategy for BYD México, driving brand positioning, customer engagement, demand generation, and business growth.

Key Responsibilities

• Develop and execute the overall Marketing strategy and annual plan.
• Lead Marketing teams and define priorities, budget, and KPIs.
• Drive 360° campaigns across digital, media, events, activations, and dealer channels.
• Lead Digital, Performance, CRM, Social Media, and Lead Generation strategies.
• Develop Dealer Marketing strategies to drive traffic, leads, and sales.
• Oversee product launches, events, exhibitions, and brand activations.
• Manage agencies, strategic partners, and Marketing budget.
• Monitor ROI, ROAS, CPL, CAC, conversion, leads, and sales contribution.
• Analyze market trends, consumer insights, and competitors to identify growth opportunities.
• Partner with Sales and Senior Management to drive commercial results.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or related field. Master’s degree in Marketing, Business Administration is desirable.
• 8+ years of Marketing experience, with 3+ years leading the marketing area in the automotive industry experience is a must not negotiable.
• Proven experience in 360° Marketing and leadership across Brand, Digital/Performance, Dealer/Trade Marketing, or Events.
• Experience managing significant budgets and external agencies.
• Strong commercial and data-driven mindset.
• Advanced English for global communication

Core Competencies

Strategic Leadership | Business Acumen | Results Orientation | Data-Driven Decision Making | Team Leadership | Executive Communication | Innovation | Stakeholder Management

"At BYD Mexico, we promote equal employment opportunities and respect for diversity. All our job openings are available to talented individuals, regardless of gender, age, origin, sexual orientation, gender identity, or any other condition. Our hiring decisions are based on each person’s merits, competencies, and values, in strict compliance with Mexican legislation.

Furthermore, the organization does not request or require pregnancy tests or Human Immunodeficiency Virus (HIV) medical certificates as part of the hiring process, in accordance with applicable laws and non-discrimination principles.”