Automotive Digital Marketing Lead

BYD MÉXICO; México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

BYD MÉXICO is seeking a Digital Marketing Manager to lead our digital strategy, drive brand visibility, and boost traffic, leads, and conversions across digital channels. This role requires strong automotive industry experience and a track record of delivering measurable results through SEO, SEM, PPC, social media, and content marketing.

You will collaborate with internal teams and external partners to develop landing pages, monitor campaigns, and optimize customer journeys at scale.

Formación

• Minimum 5+ years in digital marketing with automotive industry focus.
• Bachelor's degree in Marketing, Communications, or related field.
• Advanced English language required.

Responsabilidades

• Develop and execute Digital Marketing strategies aligned with objectives.
• Lead campaigns across SEO, SEM, PPC, Social Media, Content Marketing, paid media.
• Plan, monitor, and optimize campaigns based on ROI and performance.
• Analyze digital performance, user behavior, and trends to identify growth.
• Define KPIs like traffic, leads, conversion, engagement, CAC, ROI.
• Use Google Analytics and other analytics tools for insights.
• Collaborate with Design, Content, Sales, CRM, and agencies for brand consistency.
• Develop landing pages and digital journeys to boost conversions.
• Test new platforms and channels to grow online presence.
• Present results and recommendations to management.

Conocimientos

Digital strategy

Campaign management

Data analytics

Team leadership

Stakeholder comms

Educación

Bachelor's degree in Marketing

Bachelor's degree in Communications

Herramientas

Google Analytics

SEO tools

PPC tools

Descripción del empleo

BYD MÉXICO is seeking a Digital Marketing Manager to lead our digital strategy, drive brand visibility, and boost traffic, leads, and conversions across digital channels. This role requires strong automotive industry experience and a track record of delivering measurable results through SEO, SEM, PPC, social media, and content marketing.

You will collaborate with internal teams and external partners to develop landing pages, monitor campaigns, and optimize customer journeys at scale.