Automotive Performance Marketing Data Analyst & Insights

BYD; Ciudad de México; Presencial; MXN 350.000 - 520.000; Jornada completa

Descripción de la vacante

BYD Mexico is seeking a Performance Marketing Data Coordinator to analyze and optimize digital campaigns using data from multiple channels, turning insights into action. This role emphasizes data collection, automated reporting, and dashboard creation to support strategic decisions; on-site only at Mexico City (Polanco) with advanced English required.

You will work closely with the Digital Strategy team to forecast performance, inform budget decisions, and translate analytics into actionable

Formación

• Bachelor’s degree in Data Analytics, Marketing, Statistics, Engineering, or related field.
• 2–4 years of experience in digital marketing analytics or growth analysis.
• Experience with paid advertising platforms such as Google Ads, Meta, TikTok, and web analytics tools (GA4, Adobe Analytics).
• Strong understanding of marketing KPIs and performance metrics.
• Advanced English professional proficiency.

Responsabilidades

• Monitor and evaluate KPIs across paid channels (Google Ads, Meta, TikTok, programmatic).
• Collect, clean, and manage data from Sprinklr, CRM, GA, ad platforms, and internal databases.
• Build and maintain automated dashboards using Looker Studio, Power BI, Tableau, or Google Sheets.
• Analyze results from A/B tests and multivariate experiments.
• Support budget allocation and media mix decisions with forecasting.
• Forecast performance based on historical trends, seasonal behavior, and predictive modeling.

Conocimientos

Data analytics

Digital marketing

A/B testing

English proficiency

Educación

Bachelor’s degree in Data Analytics, Marketing, Statistics, Engineering, or related field

Herramientas

GA4

Adobe Analytics

Google Ads

Meta Business Suite

TikTok Ads

Power BI

Looker Studio

Descripción del empleo

BYD Mexico is seeking a Performance Marketing Data Coordinator to analyze and optimize digital campaigns using data from multiple channels, turning insights into action. This role emphasizes data collection, automated reporting, and dashboard creation to support strategic decisions; on-site only at Mexico City (Polanco) with advanced English required.

You will work closely with the Digital Strategy team to forecast performance, inform budget decisions, and translate analytics into actionable