Analista de Comportamiento del Consumidor para E-commerce

Placements24; Cancún; On-site; MXN 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary package

Comprehensive health insurance

Career development opportunities

Job summary

Placements24 in Cancún is seeking a sharp Analista de Comportamiento del Consumidor to analyze customer data and translate insights into business actions. You will develop segments, test experiences, and present findings to marketing, sales and product teams.

The role emphasizes data-driven decision making, consumer psychology, and optimizing online shopping experiences in a fast-growing e-commerce setting.

Qualifications

• Proven experience as a Data Analyst or Market Research Analyst focused on consumer behavior.
• Strong analytical skills with SQL, Excel, R or Python.
• Experience with web analytics platforms like Google Analytics.
• Familiarity with A/B testing methodologies and tools.
• Excellent statistical analysis and data visualization skills.
• Strong communication to explain data to non-technical audiences.
• Bachelor’s degree in a quantitative field.
• Knowledge of e-commerce concepts is a plus.
• Detail oriented with curiosity for consumer insights.
• Must be legally authorized to work in Mexico and able to commute to Cancún.

Responsibilities

• Analyze customer data from website analytics, purchase history and surveys to identify trends.
• Develop customer segmentation models to tailor marketing efforts.
• Conduct A/B testing on website and campaigns to optimize conversions.
• Create detailed reports with actionable insights for marketing, sales and product teams.
• Monitor KPIs related to engagement, retention and lifetime value.
• Collaborate with UX team to improve website journeys.
• Stay updated on consumer behavior research and e-commerce analytics.
• Assist in building customer personas and journey maps.
• Identify opportunities for personalization and targeted marketing.

Skills

Data analysis

Consumer behavior

Statistical analysis

Data visualization

SQL

Excel

Python

R

Communication & presentation

Education

Bachelor's degree in Statistics

Bachelor's degree in Economics

Bachelor's degree in Psychology

Bachelor's degree in Marketing

Bachelor's degree in Mathematics

Tools

Google Analytics

A/B Testing Tools

SQL

Job description

About the Role

Our client, a rapidly expanding e-commerce enterprise, is looking for a sharp and analytical Analista de Comportamiento del Consumidor to join their team in Cancún, Quintana Roo, MX . This role is crucial for understanding customer journeys, identifying purchasing patterns, and leveraging data to optimize the online shopping experience. The ideal candidate will possess a strong aptitude for data analysis, a deep understanding of consumer psychology, and the ability to translate complex findings into actionable business insights. You will be at the forefront of shaping how our client interacts with its customers online, ensuring a personalized and effective engagement strategy. This is a fantastic opportunity to make a tangible impact in a popular tourist destination.

Key Responsibilities

• Analyze customer data from various sources (website analytics, purchase history, surveys) to identify trends and patterns in consumer behavior.
• Develop customer segmentation models to better understand target audiences and tailor marketing efforts.
• Conduct A/B testing on website elements, marketing campaigns, and product offerings to optimize conversion rates and customer satisfaction.
• Create detailed reports and presentations on consumer insights, providing actionable recommendations to marketing, sales, and product development teams.
• Monitor key performance indicators (KPIs) related to customer engagement, retention, and lifetime value.
• Collaborate with the user experience (UX) team to ensure the website design and functionality enhance customer journeys.
• Stay informed about the latest research and methodologies in consumer behavior and e-commerce analytics.
• Assist in the development of customer personas and journey maps.
• Identify opportunities for personalization and targeted marketing initiatives.

Requirements

• Proven experience as a Data Analyst, Market Research Analyst, or similar role with a focus on consumer behavior.
• Strong analytical skills with proficiency in data analysis tools such as SQL, Excel, R, or Python.
• Experience with web analytics platforms like Google Analytics.
• Familiarity with A/B testing methodologies and tools.
• Excellent understanding of statistical analysis and data visualization techniques.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Bachelor's degree in Statistics, Economics, Psychology, Marketing, Mathematics, or a related quantitative field.
• Knowledge of e-commerce platforms and online marketing principles is highly desirable.
• Detail-oriented with a strong sense of curiosity and a passion for uncovering consumer insights.
• Must be legally authorized to work in Mexico and able to commute to our office in Cancún, Quintana Roo, MX .

Benefits

Our client offers a competitive salary package, comprehensive health insurance, and a dynamic work environment located in the vibrant city of Cancún, Quintana Roo, MX . You will have the opportunity to work on challenging projects, collaborate with a talented team, and contribute directly to the company's growth strategy. We provide ample opportunities for professional development and career advancement. Join us and help shape the future of online retail in one of Mexico's most iconic locations.