Analista de Mercado para Consumo Masivo

Placements24; Culiacán; Hybrid; MXN 420,000 - 720,000; Full time

Benefits offered by this job

Remote work

Health benefits

Professional development

Flexible schedule

Job summary

Placements24 in Mexico is seeking a Market Analyst to uncover trends, consumer behavior, and competitive landscapes in the FMCG sector. You will analyze data to guide marketing, sales, and product development decisions, delivering actionable insights.

The role emphasizes remote collaboration with teams and stakeholders, strong analytical skills, and the ability to explain complex data to non-technical audiences; prior FMCG experience is a plus.

Qualifications

• Bachelor's degree in Economics, Statistics, Marketing, Business or related field.
• Minimum 3 years in market analysis or data analytics, preferably FMCG.
• Proficient in Excel, SQL and statistical tools (R, Python, SPSS).
• Experience with dashboards in Tableau or Power BI.
• Strong analytical and presentation skills.

Responsibilities

• Collect, process and analyze large datasets on market performance and consumer behavior.
• Identify trends and opportunities within the FMCG sector.
• Develop and maintain market intelligence reports and dashboards.
• Analyze sales data, market share and promotional effectiveness.
• Collaborate with marketing and sales to deliver tailored insights.
• Prepare presentations and reports for stakeholders.
• Monitor competitor strategies and market positioning.
• Use data visualization tools to present complex information clearly.
• Contribute to segmentation and consumer profiling models.
• Stay updated on best practices in market research and analytics.

Skills

Excel

SQL

Python

R

Data analysis

Education

Bachelor's degree in Economics

Bachelor's degree in Statistics

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Tableau

Power BI

Job description

About the Role

Our client, a dynamic leader in the FMCG sector, is actively seeking a sharp and insightful Market Analyst to join their growing analytics team. This role, based remotely but supporting operations tied to Culiacán, Sinaloa , will be instrumental in uncovering key market trends, consumer behaviors, and competitive landscapes. You will leverage data to provide actionable insights that guide strategic decision-making across marketing, sales, and product development. The ideal candidate is highly analytical, curious, and passionate about understanding the 'why' behind consumer choices in the fast-moving consumer goods market. This is a prime opportunity to influence brand strategy and drive growth from a data-driven perspective.

Key Responsibilities

• Collect, process, and analyze large datasets related to market performance, consumer behavior, and competitor activities.
• Identify emerging trends, patterns, and opportunities within the FMCG market.
• Develop and maintain market intelligence reports and dashboards.
• Conduct in-depth analysis of sales data, market share, and promotional effectiveness.
• Collaborate with marketing and sales teams to understand their analytical needs and provide tailored insights.
• Prepare compelling presentations and reports to communicate findings and recommendations to stakeholders.
• Monitor competitor strategies, product launches, and market positioning.
• Utilize statistical software and data visualization tools to present complex information clearly.
• Contribute to the development of market segmentation and consumer profiling models.
• Stay updated on industry best practices in market research and data analysis.

Requirements

• Requirements Bachelor's degree in Economics, Statistics, Marketing, Business, or a related quantitative field.
• Minimum of 3 years of experience in market analysis, data analysis, or a similar role, preferably in FMCG.
• Strong proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python, SPSS).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Understanding of the Mexican FMCG market is a significant advantage.
• Self-motivated and eager to learn and grow within a data-focused role supporting clients in regions like Culiacán, Sinaloa .

Benefits

This fully remote position offers a competitive salary, comprehensive health benefits, opportunities for professional development and continuous learning, a flexible work schedule, and the chance to work with cutting-edge analytical tools. You will be part of a forward-thinking company that values data-driven insights and employee growth. Enjoy the autonomy of remote work while making a tangible impact on our client's business strategies.