Analista de Comportamiento del Consumidor: Data y UX

Placements24; Cancún; Presencial; MXN 300.000 - 420.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary package

Comprehensive health insurance

Career development opportunities

Descripción de la vacante

Placements24 in Cancún is seeking a sharp Analista de Comportamiento del Consumidor to analyze customer data and translate insights into business actions. You will develop segments, test experiences, and present findings to marketing, sales and product teams.

The role emphasizes data-driven decision making, consumer psychology, and optimizing online shopping experiences in a fast-growing e-commerce setting.

Formación

• Proven experience as a Data Analyst or Market Research Analyst focused on consumer behavior.
• Strong analytical skills with SQL, Excel, R or Python.
• Experience with web analytics platforms like Google Analytics.
• Familiarity with A/B testing methodologies and tools.
• Excellent statistical analysis and data visualization skills.
• Strong communication to explain data to non-technical audiences.
• Bachelor’s degree in a quantitative field.
• Knowledge of e-commerce concepts is a plus.
• Detail oriented with curiosity for consumer insights.
• Must be legally authorized to work in Mexico and able to commute to Cancún.

Responsabilidades

• Analyze customer data from website analytics, purchase history and surveys to identify trends.
• Develop customer segmentation models to tailor marketing efforts.
• Conduct A/B testing on website and campaigns to optimize conversions.
• Create detailed reports with actionable insights for marketing, sales and product teams.
• Monitor KPIs related to engagement, retention and lifetime value.
• Collaborate with UX team to improve website journeys.
• Stay updated on consumer behavior research and e-commerce analytics.
• Assist in building customer personas and journey maps.
• Identify opportunities for personalization and targeted marketing.

Conocimientos

Data analysis

Consumer behavior

Statistical analysis

Data visualization

SQL

Excel

Python

R

Communication & presentation

Educación

Bachelor's degree in Statistics

Bachelor's degree in Economics

Bachelor's degree in Psychology

Bachelor's degree in Marketing

Bachelor's degree in Mathematics

Herramientas

Google Analytics

A/B Testing Tools

SQL

Descripción del empleo

Placements24 in Cancún is seeking a sharp Analista de Comportamiento del Consumidor to analyze customer data and translate insights into business actions. You will develop segments, test experiences, and present findings to marketing, sales and product teams.

The role emphasizes data-driven decision making, consumer psychology, and optimizing online shopping experiences in a fast-growing e-commerce setting.