Account Development Lead - ABM & AI Outreach

Cognex Corporation; Guadalajara; Hybrid; MXN 450,000 - 750,000; Full time

Job summary

Cognex Corporation seeks an Account Development Representative to execute ABM outbound strategies across assigned regions, coordinating with sales to penetrate priority enterprise accounts. You will oversee digital agents, manage sequences and optimize engagement across channels.

The role requires knowledge of Cognex machine vision systems, AI software, sensors, and barcode solutions, plus experience in industrial B2B outbound settings.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering or related field required.
• 2-5 years outbound B2B tech BDR/SDR with ABM experience preferred.
• Experience selling into industrial manufacturing, logistics, automation or enterprise hardware is desirable.

Responsibilities

• Execute tailored multi-channel outbound campaigns targeting tier-one accounts within assigned region.
• Supervise and optimize automated outbound/inbound digital agents and adjust sequences.
• Collaborate with Field Sales Directors and Account Engineers on campaigns and priorities.
• Drive attendance for on-site seminars at top-tier accounts with local sales support.
• Utilize intent signals to identify buyers and accelerate outreach.
• Research complex orgs to identify key decision-makers and buying centers.
• Log interactions, account hierarchies and pipeline metrics in the sales tech stack.
• Develop knowledge of Cognex machine vision systems, AI software, sensors and barcode solutions.

Skills

ABM outbound

AI automation

Sales alignment

On-site events

Intent prospecting

Account mapping

CRM data integrity

Technical product knowledge

Education

Bachelor’s degree

Tools

Salesforce CRM

6sense

Qualified

ZoomInfo

Gong

Job description

Cognex Corporation seeks an Account Development Representative to execute ABM outbound strategies across assigned regions, coordinating with sales to penetrate priority enterprise accounts. You will oversee digital agents, manage sequences and optimize engagement across channels.

The role requires knowledge of Cognex machine vision systems, AI software, sensors, and barcode solutions, plus experience in industrial B2B outbound settings.