Account Development Representative

Cognex Corporation; Guadalajara; Hybrid; MXN 450,000 - 750,000; Full time

Job summary

Cognex Corporation seeks an Account Development Representative to execute ABM outbound strategies across assigned regions, coordinating with sales to penetrate priority enterprise accounts. You will oversee digital agents, manage sequences and optimize engagement across channels.

The role requires knowledge of Cognex machine vision systems, AI software, sensors, and barcode solutions, plus experience in industrial B2B outbound settings.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering or related field required.
• 2-5 years outbound B2B tech BDR/SDR with ABM experience preferred.
• Experience selling into industrial manufacturing, logistics, automation or enterprise hardware is desirable.

Responsibilities

• Execute tailored multi-channel outbound campaigns targeting tier-one accounts within assigned region.
• Supervise and optimize automated outbound/inbound digital agents and adjust sequences.
• Collaborate with Field Sales Directors and Account Engineers on campaigns and priorities.
• Drive attendance for on-site seminars at top-tier accounts with local sales support.
• Utilize intent signals to identify buyers and accelerate outreach.
• Research complex orgs to identify key decision-makers and buying centers.
• Log interactions, account hierarchies and pipeline metrics in the sales tech stack.
• Develop knowledge of Cognex machine vision systems, AI software, sensors and barcode solutions.

Skills

ABM outbound

AI automation

Sales alignment

On-site events

Intent prospecting

Account mapping

CRM data integrity

Technical product knowledge

Education

Bachelor’s degree

Tools

Salesforce CRM

6sense

Qualified

ZoomInfo

Gong

Job description

Job Description About Cognex

Cognex Corporation is the world’s leading provider of industrial machine vision systems, sensors, and enterprise barcode readers. Our technology infuses artificial intelligence and advanced optics into manufacturing and logistics processes, helping global automation leaders eliminate defects and track parts seamlessly. We operate in a highly dynamic, fast-paced environment where innovation, persistence, and teamwork drive our unmatched industry success.

Role Overview

As an Account Development Representative, you will be responsible for the localized execution of our Account-Based Marketing (ABM) outbound strategy. Operating within your assigned geographic region (e.g., Americas, EMEA, or Greater China), you will partner intensely with regional sales teams to break into high-priority enterprise accounts. In addition to traditional high-value outbound prospecting, you will act as a modern revenue technologist. You will monitor, manage, and optimize automated digital agents executing front-line sequences, scaling our reach while maintaining brand and conversion quality.

Essential Functions & Responsibilities

• ABM Outbound Strategy Execution: Execute highly tailored multi-channel outbound campaigns (phone, personalized email, social selling) targeting tier-one accounts within your assigned geographic region.
• AI & Automation Agent Management: Supervise, review, and optimize automated outbound and inbound digital agents. Tweak sequences, manage intent-trigger responses, and continuously refine performance data.
• Tight Sales & Marketing Alignment: Maintain a high cadence of collaboration with Field Sales Directors and Account Engineers to align on active campaigns, account priorities, and target buying centers.
• On-Site Seminar Management: Drive attendance for on-site seminars at top-tier corporate accounts. Partner with local Field Sales and Technical Application Engineers who deliver the content.
• Intent-Driven Prospecting: Utilize intent intelligence platforms to identify accounts showing active buying signals and deploy rapid-response outreach.
• Account Mapping: Research and navigate highly complex industrial organizations to pinpoint key decision-makers- such as Plant Managers, Automation Engineers, Maintenance and Quality Directors.
• Data & Tooling Integrity: Rigorously track and log all prospect interactions, account hierarchies, and pipeline metrics within our modern sales technology stack.
• Technical Product Expertise: Develop and maintain knowledge of Cognex machine vision systems, AI software, industrial sensors, and barcode reading solutions to effectively qualify customer applications.

Key Performance Indicators (KPIs)

Your performance and impact will be measured across the following core metrics:

• Target Account Engagement: Number of net-new relevant contacts and qualified meetings secured within designated target ABM accounts.
• New Target Account Acquisition: Success rate in penetrating and opening up previously unengaged priority target accounts.
• Pipeline Contribution: Total dollar value of qualified sales pipelines generated through outbound efforts and optimized automation sequences.

Required Knowledge, Skills, and Abilities

• Language Proficiency: Must possess native-level written and verbal fluency in the primary language of the assigned country or region (e.g., Mandarin for Greater China, English for North America, etc.) to communicate effectively with enterprise stakeholders.
• High Technology Fluency: Advanced proficiency in navigating enterprise-grade revenue tech stacks. You must be comfortable managing workflows across systems like Salesforce CRM, 6sense, Qualified, ZoomInfo, and Gong.
• Automation Familiarity: Comfort or direct experience monitoring automated sales sequences, marketing automation tools, or AI-driven outreach platforms.
• ABM Methodology Mastery: Deep understanding of Account-Based Marketing concepts, including multi-threaded prospecting, persona-based messaging, and identifying buying committees.
• Analytical Mindset: Ability to read data dashboards, spot drop-offs in sequence performance, and proactively pivot messaging to optimize open and conversion rates.
• Technical Solution Knowledge Ability to understand and instruct ...

Minimum Education and Experience

Bachelor’s degree in Business, Marketing, Engineering, or a related industrial discipline. 2-5 years of experience in an outbound B2B tech BDR/SDR role, with a documented track record of executing ABM frameworks. Experience selling into industrial manufacturing, logistics, automation, or enterprise hardware sectors is highly desirable.

Additional Job Description

WE MAKE COMPUTERS THAT CAN SEE Cognex is the largest, most successful and most recognized global player in industrial machine vision. Using advanced optics, image sensors, and artificial intelligence software Cognex vision and ID systems capture an image, then analyze it to make sense of what’s being seen. Companies use Cognex vision and ID in their manufacturing processes to improve product quality, guide assembly robots, and track items through each stage of production and distribution. Cognex is focused entirely on solving the toughest problems in industrial machine vision and ID, and we have sold more solutions in these areas than any other company in the world. More than a billion products are made each day using Cognex vision. The only thing smarter than our vision and ID systems are the people that stand behind them. One of them could be you!