Travel E-commerce Category Strategist

The Tour Guy; Roma; In loco; EUR 40.000 - 65.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meal vouchers (€7 per day)

Descrizione del lavoro

The Tour Guy in Rome seeks a curious, commercially minded professional with a few years of e-commerce experience and a strong interest in tourism. You will analyze product performance, manage CMS content, and grow the product portfolio to meet customer demand and commercial goals.

You will work with CMS platforms like TourCMS, Bokun, or WordPress, applying knowledge of CVR, ATC, traffic, and margins to drive better bookings and profitability.

Competenze

• 2+ years in e-commerce, category management, merchandising, product management, or digital marketing
• 2+ years in tourism, hospitality, or local travel services
• Experience analyzing and improving online product performance
• Experience with CMS platforms such as TourCMS, Bokun, or WordPress

Mansioni

• Audit existing categories and identify missing products, overlaps, and underperformers
• Grow the portfolio strategically by selecting products based on customer demand, market gaps, and commercial potential
• Build relationships with local suppliers and negotiate competitive pricing and terms
• Improve product performance by reviewing content, imagery, positioning, reviews, availability, pricing, and customer experience
• Identify exclusive, differentiated, or high-converting experiences that support business goals
• Benchmark products and pricing against direct competitors and OTAs
• Manage product listings in our CMS, ensuring pricing, logic, availability, content, and visuals are accurate
• Own the backend setup and QA of experiences for launch readiness
• Ensure every newly published product reaches a minimum of 100 product-page views per month
• Collaborate with CX, marketing, merchandising and operations to ensure launches and performance
• Track regional tourism trends and translate them into product opportunities

Conoscenze

Curious mindset

Commercially minded

Problem solving

E-commerce metrics

Strumenti

TourCMS

Bokun

WordPress

Descrizione del lavoro

The Tour Guy in Rome seeks a curious, commercially minded professional with a few years of e-commerce experience and a strong interest in tourism. You will analyze product performance, manage CMS content, and grow the product portfolio to meet customer demand and commercial goals.

You will work with CMS platforms like TourCMS, Bokun, or WordPress, applying knowledge of CVR, ATC, traffic, and margins to drive better bookings and profitability.