Senior Growth Marketing Lead - Performance & Lead Gen

Culligan spa; Teramo; On-site; EUR 45,000 - 55,000; Full time

Benefits offered by this job

Smart working

Welfare

Job summary

Culligan in Italy is seeking a Senior Performance Marketing Specialist to drive lead generation and optimize campaigns across Google Ads, Meta, and LinkedIn. You will partner with Brand Managers to align creatives with objectives, and support landing page optimization and tracking setup.

The role requires 4–6+ years in performance marketing, proficiency in Salesforce, Power BI, GA4, and GTM, and fluency in English. A permanent contract offers smart working and welfare benefits.

Qualifications

• 4–6+ years of experience in Performance Marketing / PPC / Lead Generation.

Responsibilities

• Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn.
• Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate).
• Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives.
• Support optimization of landing pages and campaign flows to improve lead quality.
• Track and report using Power BI and dashboards for stakeholders.

Skills

Performance Marketing

PPC

Lead Generation

Analytics mindset

Cross-functional collaboration

Fluent English

Tools

Google Ads

Meta Ads

LinkedIn Ads

Salesforce

Power BI

Zapier

Google Tag Manager

GA4

Job description

Culligan in Italy is seeking a Senior Performance Marketing Specialist to drive lead generation and optimize campaigns across Google Ads, Meta, and LinkedIn. You will partner with Brand Managers to align creatives with objectives, and support landing page optimization and tracking setup.

The role requires 4–6+ years in performance marketing, proficiency in Salesforce, Power BI, GA4, and GTM, and fluency in English. A permanent contract offers smart working and welfare benefits.