Senior Performance Marketing Lead – Growth & Analytics

Culligan spa

Sassari

Vor Ort

EUR 45.000 - 55.000

Vollzeit

Vor 2 Tagen

Sei unter den ersten Bewerbenden

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Benefits dieser Stelle

Permanent contract

Smart working

Welfare

Zusammenfassung

Culligan is seeking a Senior Performance Marketing Specialist to drive and optimize digital campaigns across channels. You will own lead generation programs and collaborate with Brand Managers to align creatives and objectives.

Responsibilities include campaign execution, optimization, tracking with GTM/GA4, data management up to Salesforce, and reporting for daily decisions. The role requires strong analytics, English fluency, and 4–6+ years in performance marketing.

Qualifikationen

4–6+ years in Performance Marketing and lead generation.
Hands-on with Google Ads, Meta Ads, LinkedIn Ads, Salesforce, Power BI, GTM & GA4.
Strong analytics to translate data into actionable insights.
Experience with KPI tracking (CPL, MQL, conversion rate).
Excellent cross‑functional collaboration and English fluency.

Aufgaben

Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn.
Define campaign structure, targeting and bidding strategies.
Monitor performance against CPL, MQLs and conversion rate.
Contribute to full‑funnel activities from awareness to conversion.
Collaborate with Brand Managers on creatives and objectives.
Support landing page and campaign flow optimization to improve lead quality.
Set up tracking via GTM and GA4; align data with Salesforce.
Manage data flows and automations using Zapier.
Create daily performance insights and Power BI reports.
Assist GDPR cookie and consent activities.

Kenntnisse

Performance Marketing

PPC

Lead Generation

Google Ads

Meta Ads

LinkedIn Ads

Salesforce

Power BI

Google Tag Manager

GA4

Zapier

Tools