Senior Performance Marketing Lead: Full‑Funnel Growth

Culligan spa; Padova; Presencial; EUR 50.000 - 58.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Permanent contract

Well-established multinational company

Learning and development opportunities

50.000 € + smart working + welfare

Descripción de la vacante

Culligan is seeking a Senior Performance Marketing Specialist to lead lead generation campaigns across Google Ads, Meta, and LinkedIn. You will set up tracking with GTM/GA4 and integrate data with Salesforce, delivering data-driven insights to optimize CPL, MQLs and conversions.

You will partner with Brand Managers and Sales to align creatives and objectives, improve landing pages and optimize funnels, while fostering a global, compliant approach to reporting and governance.

Formación

• 4–6+ years in performance marketing, PPC or lead generation.
• Hands-on with Google Ads, Meta Ads and LinkedIn Ads.
• Experience with Salesforce, Power BI, GA4 and GTM.
• Strong analytical skills and data-driven decision making.
• Fluent English.

Responsabilidades

• Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn.
• Define and implement campaign structure, targeting and bidding strategies.
• Monitor performance against CPL, MQLs and conversion rate.
• Contribute to full-funnel activities from awareness to conversion.
• Collaborate with Brand Managers on creatives and objectives.
• Support landing page optimization and campaign flows to improve lead quality.
• Set up and manage tracking via GTM, GA4 and platform pixels.
• Ensure data consistency up to Salesforce CRM and manage data flows with Zapier.
• Provide regular performance reports and insights using Power BI.

Conocimientos

Google Ads

Meta Ads

LinkedIn Ads

Salesforce

Power BI

Zapier

Google Tag Manager

GA4

Data analysis

Fluent English

Herramientas

Salesforce

Power BI

Zapier

Google Tag Manager

GA4

Descripción del empleo

Culligan is seeking a Senior Performance Marketing Specialist to lead lead generation campaigns across Google Ads, Meta, and LinkedIn. You will set up tracking with GTM/GA4 and integrate data with Salesforce, delivering data-driven insights to optimize CPL, MQLs and conversions.

You will partner with Brand Managers and Sales to align creatives and objectives, improve landing pages and optimize funnels, while fostering a global, compliant approach to reporting and governance.