Senior CRO & Growth Architect

CapsLock; Lombardia; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Remote work (remote-first)

Paid Time Off

Ongoing Learning

Home Office

Physical Well-Being

Unlimited Sick Days

Medical Coverage

Co-Working Space

Fun Stuff

Job summary

CapsLock is a dynamic marketing company providing IT-enabled solutions for North American partners. We are seeking a Senior Marketing Strategist who blends strategic thinking, creativity, and optimization to improve conversion through experimentation.

You will develop new funnels, conduct market and competitor research, generate hypotheses, and manage CRO testing across multiple clients. You will collaborate with Creative, Media Buying, Analytics, and IT teams to translate data into measurable

Qualifications

• 5+ years in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
• Strong understanding of customer acquisition funnels and landing page optimization.
• Experience planning and evaluating A/B tests.
• Ability to interpret marketing data and make data-driven decisions.
• Strong analytical thinking and problem-solving skills.
• Experience collaborating with cross-functional teams.
• Excellent project management and organizational skills.
• Exceptional communication skills.
• Proficient English language skills.
• Experience with AI tools for marketing research and automation.

Responsibilities

• Conduct market, audience, and competitor research for new and existing clients.
• Develop new landing page concepts and marketing funnels.
• Generate, prioritize, and document CRO hypotheses.
• Plan and manage A/B testing roadmaps across multiple clients.
• Analyze landing page performance and identify optimization opportunities.
• Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers throughout the production process.
• Review campaign performance and translate data into actionable insights.
• Identify winning strategies and scale them across similar clients and industries.
• Maintain and expand the company's CRO knowledge base and testing library.
• Research new marketing trends, technologies, and customer acquisition strategies.
• Ensure projects are delivered on time and meet quality standards.
• Present recommendations and optimization plans to internal stakeholders.

Skills

Performance Marketing

A/B Testing

Data Analysis

Cross-Functional Collaboration

Strategic Thinking

English Proficiency

AI Tools for Marketing

Tools

GA4

Tableau

Microsoft Clarity

Hotjar

Job description

CapsLock is a dynamic marketing company providing IT-enabled solutions for North American partners. We are seeking a Senior Marketing Strategist who blends strategic thinking, creativity, and optimization to improve conversion through experimentation.

You will develop new funnels, conduct market and competitor research, generate hypotheses, and manage CRO testing across multiple clients. You will collaborate with Creative, Media Buying, Analytics, and IT teams to translate data into measurable