Program Manager - Digital and CRM Business Enablement

Publicis Groupe; Lombardia; Hybrid; EUR 60,000 - 100,000; Full time

Job summary

Publicis Sapient in Italy (Lombardia) is seeking a Project Manager to join our Product and Digital Transformation practice, coordinating Digital and CRM initiatives across brands and markets. You will connect central priorities with local activation strategies, translating needs into actionable deliverables and guiding client teams through strategy to delivery.

The role emphasizes senior stakeholder engagement, practical advisory, and continuous improvement of operating models, with a hands-on,

Qualifications

• Significant experience in project management and account leadership.
• Experience coordinating initiatives across brands, markets and teams.
• Strong communication, facilitation and problem-solving skills.
• Fluent Italian and good working English.
• Experience in consulting, agency or client-facing environment.

Responsibilities

• Coordinate Digital and CRM initiatives across brands, markets and functional teams.
• Provide practical client advisory and coordinate stakeholders.
• Facilitate workshops and decision-making discussions.
• Support continuous improvement of digital operating models and tools.
• Communicate progress to senior and operational stakeholders.

Skills

Project management

Stakeholder management

CRM

Digital transformation

Marketing operations

CX

Strategy

Job description

Company description

About Publicis Sapient

Most companies in the AI era do one of two things: they advise, or they sell you a tool. We do both. Publicis Sapient is a technology company that provides enterprise AI platforms and services, which means we build our own AI platforms and bring the strategists, product thinkers, designers and engineers who make them work inside the world's most complex businesses. It's where people and products shape the future of enterprise, and where your ideas actually reach the organizations that run the world. If you want to question how things are done, learn continuously and do the best work of your career alongside 20,000 people across 28 countries, you're in the right place. Come build with us.

Our Commitment to Inclusive Hiring

We are committed to fostering and encouraging an inclusive and welcoming environment for everyone and we believe great talent comes from many different backgrounds, experiences, and perspectives. That's why we're committed to creating a hiring process where everyone has an equal opportunity to succeed and feel safe. We welcome applications from all backgrounds and identities including: race, ethnicity, nationality, gender, disability, sexual orientation, gender identity, or religion and value the diverse experiences, perspectives, and strengths they bring to our teams.

If there's anything we can do to make our recruitment process more accessible or comfortable for you, please let us know. We're happy to provide reasonable adjustments throughout the application and interview process. You can contact us anytime at [e-mail].

Overview

Why This Role Matters

We are looking for an Project Manager to join our Product and Digital Transformation practice, supporting the coordination and evolution of Digital and CRM initiatives across brands, markets and functional teams.

The role combines client advisory, stakeholder coordination, Digital delivery and continuous improvement. You will help connect central and brand perspectives with local business priorities and activation strategies, enabling markets and teams to translate these priorities into effective Digital and CRM initiatives.

Where You’ll Make an Impact

You will take ownership of Digital and CRM initiatives, providing practical advice to clients and connecting business priorities with delivery activities.

Connect business priorities and delivery

• Coordinate Digital and CRM initiatives across brands, markets and functional teams.
• Connect central and brand perspectives with local business priorities and activation strategies.
• Translate business and market needs into clear and actionable initiatives.
• Help client and delivery teams align around priorities, expected outcomes and business value.

Provide client advisory and stakeholder coordination

• Build effective relationships with client stakeholders across CRM, Web, Marketing, Digital, Operations, Product and Technology.
• Provide practical advice on Digital business priorities, operating models and delivery approaches.
• Facilitate workshops, alignment sessions and decision-making discussions.
• Communicate clearly with both senior and operational stakeholders on the client side.

Contribute to continuous improvement

• Contribute to the evolution of Digital operating models, processes and ways of working.
• Support the rollout and adoption of Digital tools and operational solutions.
• Identify opportunities to improve efficiency, consistency and collaboration.
• Promote continuous improvement across both client and internal teams.

What You’ll Bring to the Team

• Significant experience in project management, account leadership, product, CRM, Digital transformation, marketing operations, CX, strategy or related areas.
• Experience managing senior stakeholders and coordinating initiatives across different teams and functions.
• Ability to work autonomously, structure complex activities and drive progress.
• Strong communication, facilitation, presentation and problem-solving skills.
• A flexible, pragmatic, client-oriented and hands-on approach.
• Fluent Italian and good working English.

Additional Experience We Value

• Experience working in international, multi-market or complex organizational environments.
• Previous experience in a consulting, agency or client-facing environment.

Additional information

What You’ll Get in Return

• Be at the forefront of digital transformation.
• "Plugged" into a truly global organization with a start-up mindset.
• Career growth and training opportunities.
• A collaborative, agile and diverse regional team.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.