Digital Marketing & Data Analyst - Associate

Publicis Groupe; Lombardia; On-site; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Health benefits

Generous paid leave

Wellness program

Career growth

Training opportunities

Global team

Job summary

Publicis Groupe is seeking a Middle Digital Marketing & Data Analyst to support analytics for digital properties, campaigns, and customer journeys. You will define KPIs, build dashboards, and collaborate across Marketing, IT, UX/UI, Media, and Business teams to ensure accurate data collection and activation.

You will work with GA4, Adobe Analytics, GTM/Adobe Launch, and BI tools to monitor performance and provide actionable insights.

Qualifications

• Strong knowledge of GA4 analytics.
• Experience with Adobe Analytics.
• Tag management proficiency (GA Manager/Adobe Launch).
• Experience building dashboards in Looker Studio, Tableau, Power BI.

Responsibilities

• Monitor and analyze the performance of digital properties (websites, landing pages, media campaigns).
• Define KPIs and build dashboards for marketing campaigns and customer journeys.
• Collaborate with Media teams to assess paid campaigns performance.
• Support tagging activities using GTM or Adobe Launch.
• Analyze conversion funnels and identify optimization opportunities.
• Build regular reports for internal stakeholders.

Skills

GA4

Adobe Analytics

Tag Manager

Looker Studio

Power BI

HTML/JavaScript basics

Excel/Google Sheets

Data visualization

Tools

Google Analytics

Adobe Launch

Job description

Company description

About Publicis Sapient

Most companies in the AI era do one of two things: they advise, or they sell you a tool. We do both. Publicis Sapient is a technology company that provides enterprise AI platforms and services, which means we build our own AI platforms and bring the strategists, product thinkers, designers and engineers who make them work inside the world's most complex businesses. It's where people and products shape the future of enterprise, and where your ideas actually reach the organizations that run the world. If you want to question how things are done, learn continuously and do the best work of your career alongside 20,000 people across 28 countries, you're in the right place. Come build with us.

Our Commitment to Inclusive Hiring

We are committed to fostering and encouraging an inclusive and welcoming environment for everyone and we believe great talent comes from many different backgrounds, experiences, and perspectives. That's why we're committed to creating a hiring process where everyone has an equal opportunity to succeed and feel safe. We welcome applications from all backgrounds and identities including: race, ethnicity, nationality, gender, disability, sexual orientation, gender identity, or religion and value the diverse experiences, perspectives, and strengths they bring to our teams.

If there's anything we can do to make our recruitment process more accessible or comfortable for you, please let us know. We're happy to provide reasonable adjustments throughout the application and interview process. You can contact us anytime at [e-mail].

Your Safety Matters To Us

At Publicis Sapient, we're committed to protecting candidates throughout every step of their journey with us. To help you stay safe from recruitment scams, please remember that our recruiters will only ever contact you from a Publicis Sapient email address. In some cases, we may partner with trusted, vetted recruitment agencies who will clearly identify themselves as working on behalf of Publicis Sapient. If you receive communication from any other domain claiming to represent us, please treat it with caution and contact us at [e-mail]

Overview

We are looking for a Middle Digital Marketing & Data Analyst with strong expertise in web analytics, digital performance tracking, and data-driven marketing.

Why This Role Matters

In this role, you will play a key part in supporting the marketing team through advanced analysis, digital performance monitoring, and the generation of strategic insights that help optimize campaigns and digital funnels.

You will work closely with Marketing, IT, UX/UI, Media, and Business stakeholders to ensure the accurate collection, interpretation, and activation of data.

Where You’ll Make an Impact

Monitor and analyze the performance of digital properties, including websites, landing pages, and media campaigns

Implement and manage tracking solutions using Google Analytics and Adobe Analytics

Define KPIs and build monitoring dashboards for marketing campaigns and customer journeys

Support tagging activities using tools such as Google Tag Manager and Adobe Launch

Analyze conversion funnels and identify opportunities for optimization

Collaborate with Media teams to assess the performance of paid campaigns

Support CRO (Conversion Rate Optimization) initiatives

Build regular reports and presentations for internal stakeholders

Ensure the quality, consistency, and reliability of collected data

Support data visualization activities using BI tools

What You’ll Bring to the Team

Previous experience as a Digital Analyst, Marketing Analyst, or in a similar role

Strong knowledge of Google Analytics (GA4)

Strong knowledge of Adobe Analytics

Experience with tag management tools such as Google Tag Manager and Adobe Launch

Understanding of event tracking, conversion tracking, and user journeys

Experience building dashboards using Looker Studio, Tableau, Power BI, or similar tools

Basic knowledge of HTML and JavaScript for tagging activities

Strong proficiency in Excel and Google Sheets

Additional Experience We Value

Experience with CDPs or marketing automation platforms

Basic to intermediate SQL knowledge

Experience with A/B testing tools, such as Optimizely, VWO, or Adobe Target

Experience in e-commerce or lead generation environments

Familiarity with marketing attribution models

Basic understanding of privacy and tracking compliance, including GDPR, Consent Mode, and CMPs

Strong data-driven mindset

Analytical thinking and strong problem-solving skills

Ability to translate data insights into concrete, actionable recommendations

Strong cross-functional collaboration skills

Good communication and presentation skills

Ability to work independently with a proactive approach

Additional information

What You'll Get in Return

• Be at the forefront of digital transformation
• "Plugged" into a truly global organization with a start-up mindset
• Career growth and training opportunities
• A collaborative, agile and diverse regional team
• Comprehensive health benefits for you and your family
• Generous paid leave and holidays
• Wellness program and employee assistance