Digital Operations Brand Lead - Associate - Automotive

Publicis Groupe; Lombardia; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Generous paid leave

Wellness program

Career growth opportunities

Job summary

Publicis Sapient is seeking a Digital Operations Brand Lead to oversee the digital operations agenda for one or more brands of a global automotive client in the Italian market. You will act as the primary contact for brand stakeholders, translating priorities into actions across delivery teams and aligning with broader digital capabilities such as web, CRM, and analytics.

The role sits at the intersection of stakeholder management, digital coordination and operational oversight, requiring strong

Qualifications

• Experience in digital project, program or account coordination roles.
• Exposure to client-facing roles with regular stakeholder interaction.
• Experience working across multiple digital functions and cross-functional teams.
• Good understanding of digital ecosystems and delivery processes, including website operations, CRM, analytics and digital campaign execution.
• Strong stakeholder management and communication skills.

Responsibilities

• Act as the primary day-to-day digital point of contact for the assigned brand stakeholder(s), building strong and trusted working relationships.
• Coordinate the digital operations agenda for the brand across relevant capabilities, including web, CRM, analytics and other related digital workstreams.
• Ensure brand priorities, business needs and market requirements are clearly understood, translated and aligned with the relevant Publicis Sapient and wider agency teams.
• Provide clear visibility on ongoing activities, upcoming priorities, key dependencies, risks and delivery status, both to the client and internally.
• Support the planning and coordination of brand initiatives, ensuring activities are properly prioritized, tracked and followed through across teams.
• Maintain a strong understanding of what is being delivered across channels and touchpoints, without being directly responsible for hands-on execution.
• Act as an escalation and coordination point for operational issues, helping align stakeholders and teams to drive timely resolution.
• Connect operational delivery with broader digital business goals, bringing informed perspectives on performance, customer experience and opportunities for improvement.
• Review digital outputs and initiatives with a brand lens, helping ensure consistency in content, tone, customer journey and overall digital experience.
• Partner with media, production, creative, CRM and analytics teams to ensure joined-up execution and coherent digital initiatives across the brand ecosystem.
• Facilitate conversations with brand stakeholders not only on delivery progress, but also on digital effectiveness, improvement opportunities and evolving business priorities.
• Help identify recurring inefficiencies, coordination gaps or process improvement opportunities, and work with the relevant teams to address them.

Skills

Digital project coordination

Stakeholder management

Cross-functional teams

Delivery processes

Job description

Company description

About Publicis Sapient

Most companies in the AI era do one of two things: they advise, or they sell you a tool. We do both. Publicis Sapient is a technology company that provides enterprise AI platforms and services, which means we build our own AI platforms and bring the strategists, product thinkers, designers and engineers who make them work inside the world's most complex businesses. It's where people and products shape the future of enterprise, and where your ideas actually reach the organizations that run the world. If you want to question how things are done, learn continuously and do the best work of your career alongside 20,000 people across 28 countries, you're in the right place. Come build with us.

Our Commitment to Inclusive Hiring

We are committed to fostering and encouraging an inclusive and welcoming environment for everyone and we believe great talent comes from many different backgrounds, experiences, and perspectives. That's why we're committed to creating a hiring process where everyone has an equal opportunity to succeed and feel safe. We welcome applications from all backgrounds and identities including: race, ethnicity, nationality, gender, disability, sexual orientation, gender identity, or religion and value the diverse experiences, perspectives, and strengths they bring to our teams.

If there's anything we can do to make our recruitment process more accessible or comfortable for you, please let us know. We're happy to provide reasonable adjustments throughout the application and interview process. You can contact us anytime at [e-mail].

Your Safety Matters To Us

At Publicis Sapient, we're committed to protecting candidates throughout every step of their journey with us. To help you stay safe from recruitment scams, please remember that our recruiters will only ever contact you from a Publicis Sapient email address. In some cases, we may partner with trusted, vetted recruitment agencies who will clearly identify themselves as working on behalf of Publicis Sapient. If you receive communication from any other domain claiming to represent us, please treat it with caution and contact us at [e-mail]

Overview

Why This Role Matters

Our digital operations team is responsible for the stability, quality and continuous evolution of our clients’ digital ecosystem, ensuring effective governance, cross-functional coordination and strong operational delivery across platforms and channels.

We are looking for a strong Digital Operations Brand Lead to oversee the digital operations agenda for one or more brands of a global automotive client in the Italian market. This role sits at the intersection of stakeholder management, digital coordination and operational oversight. The Brand Lead will act as the main point of contact for the client’s brand stakeholders, ensuring that priorities are translated into clear actions across the delivery teams, while also bringing a broader digital business perspective across key capabilities such as web, CRM, analytics and related digital initiatives.

Where You’ll Make an Impact

• Act as the primary day-to-day digital point of contact for the assigned brand stakeholder(s), building strong and trusted working relationships.
• Coordinate the digital operations agenda for the brand across relevant capabilities, including web, CRM, analytics and other related digital workstreams.
• Ensure brand priorities, business needs and market requirements are clearly understood, translated and aligned with the relevant Publicis Sapient and wider agency teams.
• Provide clear visibility on ongoing activities, upcoming priorities, key dependencies, risks and delivery status, both to the client and internally.
• Support the planning and coordination of brand initiatives, ensuring activities are properly prioritised, tracked and followed through across teams.
• Maintain a strong understanding of what is being delivered across channels and touchpoints, without being directly responsible for hands-on execution.
• Act as an escalation and coordination point for operational issues, helping align stakeholders and teams to drive timely resolution.
• Connect operational delivery with broader digital business goals, bringing informed perspectives on performance, customer experience and opportunities for improvement.
• Review digital outputs and initiatives with a brand lens, helping ensure consistency in content, tone, customer journey and overall digital experience.
• Partner with media, production, creative, CRM and analytics teams to ensure joined-up execution and coherent digital initiatives across the brand ecosystem.
• Facilitate conversations with brand stakeholders not only on delivery progress, but also on digital effectiveness, improvement opportunities and evolving business priorities.
• Help identify recurring inefficiencies, coordination gaps or process improvement opportunities, and work with the relevant teams to address them.

What You’ll Bring to the Team

• Experience in digital project, program or account coordination roles
• Exposure to client-facing roles with regular stakeholder interaction
• Experience working across multiple digital functions and cross-functional teams
• Good understanding of digital ecosystems and delivery processes, including website operations, CRM, analytics and digital campaign execution
• Strong stakeholder management and communication skills
• Ability to coordinate multiple streams of activity and maintain clear visibility on priorities, progress and risks
• Strong organisational and problem-solving skills
• Ability to connect operational topics with broader business and brand objectives
• Strong team coordination and collaboration skills

Additional information

What You’ll Get in Return

• Be at the forefront of digital transformation
• "Plugged" into a truly global organization with a start-up mindset
• Career growth and training opportunities
• A collaborative, agile and diverse regional team
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.