Performance Media Strategist: Scale Paid Channels & Growth

ING Italia; Milano; In loco; EUR 50.000 - 62.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible Smart Working

Competitive base salaries and bonuses

Meal vouchers and corporate restaurant

Health insurance and Accident coverage

Pension fund and welfare plan

Diverse cultures & Innovative mindsets

International Environment and Talent •

Talent Program

Sustainability commitment

Training and development opportunities

Well-being initiatives

Birthday day off (#doyourbirthday)

Free water & coffee at the office

Descrizione del lavoro

ING Bank N.V. is seeking a Paid Media Expert in Italy to define and execute our digital performance strategy across all channels and funnels.

You will join a multidisciplinary team of performance, conversion and content specialists, delivering fast wins and building long-term growth foundations. You will own hands-on execution, reporting, testing roadmaps, tracking, and collaboration with SEO, CRO, product, sales and brand to maximize impact.

Competenze

• 5+ years of experience in the role.
• Ability to manage critical situations with sound decision-making.
• Degree in Digital Marketing, Statistics, Economics or Engineering.
• Proficiency in English.
• Knowledge of major performance channels and hands-on Search Console experience.
• Experience with Google Search Console, GA4, Tealium CDP and Adjust MMP.

Mansioni

• Execute the paid performance strategy across all channels from setup to daily bidding optimization.
• Produce performance reporting and forecasting ensuring budget pacing and ROI targets.
• Design and run a structured testing roadmap (creative, audience, bidding) to improve efficiency.
• Ensure tracking and measurement infrastructure is correctly implemented.
• Act as technical challenger to agency partners to drive smarter delivery.
• Collaborate with SEO, content and CRO to align on growth.
• Engage with product, sales and brand stakeholders to drive impact.

Conoscenze

5+ years

Decision-making

English

Performance channels

Search Console

Formazione

Digital Marketing

Statistics

Economics

Engineering

Strumenti

Google Search Console

GA4

Tealium CDP

Adjust MMP

Descrizione del lavoro

ING Bank N.V. is seeking a Paid Media Expert in Italy to define and execute our digital performance strategy across all channels and funnels.

You will join a multidisciplinary team of performance, conversion and content specialists, delivering fast wins and building long-term growth foundations. You will own hands-on execution, reporting, testing roadmaps, tracking, and collaboration with SEO, CRO, product, sales and brand to maximize impact.