Content Marketing Specialist — Growth, A/B Testing & SEO

ING Bank N.V., Milan branch; Milano; In loco; EUR 36.000 - 44.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible Smart Working

Meal vouchers

Health insurance

Pension fund

Training development opportunities

Physical and mental well-being activities

Descrizione del lavoro

ING Bank N.V., Milan branch is seeking a Content Marketing Specialist. The role involves creating and optimizing high-impact content to drive customer growth for Business Banking Italy. The successful candidate will work with various teams, run A/B tests, and ensure consistent content experiences across channels.

Applicants should have 2–4 years of experience in content marketing and fluency in English and Italian, along with a relevant degree. The position offers a permanent contract, competitive salary starting from €40,000, and various benefits.

Competenze

• 2–4 years of experience in content marketing or a related field.
• Strong experience in creating and optimizing landing pages.
• Solid understanding of SEO principles and content best practices.

Mansioni

• Create and optimize landing pages for conversion and user experience.
• Run A/B tests to improve content performance.
• Develop engaging content for campaigns and partnerships.
• Contribute to in-app content experiences to drive engagement.

Conoscenze

Content creation

SEO optimization

A/B testing

Digital marketing

Stakeholder management

Collaboration

Data-driven mindset

Fluent in English and Italian

Formazione

Bachelor’s or master’s degree in marketing, business, communication or related fields

Descrizione del lavoro

ING Bank N.V., Milan branch is seeking a Content Marketing Specialist. The role involves creating and optimizing high-impact content to drive customer growth for Business Banking Italy. The successful candidate will work with various teams, run A/B tests, and ensure consistent content experiences across channels.

Applicants should have 2–4 years of experience in content marketing and fluency in English and Italian, along with a relevant degree. The position offers a permanent contract, competitive salary starting from €40,000, and various benefits.