Full‑Funnel Paid Media Lead for Growth

ING Bank N.V., Milan branch; Milano; Ibrido; EUR 39.600 - 48.400; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible smart working

Health insurance

Meal vouchers

Pension fund

Training and development opportunities

Descrizione del lavoro

ING Bank N.V., Milan branch is seeking a Paid Media Expert to drive the full performance engine of its Business Banking line. This role involves developing and implementing a comprehensive paid media strategy to foster digital sales growth in Italy.

The successful candidate will manage all paid channels while collaborating with cross-functional teams, ensuring optimization based on data insights. A competitive salary starting from €44,000 and a flexible working environment are offered.

Competenze

• 2-5 years in paid media/performance marketing.
• Experience at a media agency is highly favored.
• Deep experience with paid channels like Google Ads and programmatic.

Mansioni

• Drive customer growth for Business Banking Italy through paid media.
• Own the end-to-end performance strategy across all paid channels.
• Collaborate with various teams to ensure paid media integration.
• Build a data-driven and AI-enabled performance engine.

Conoscenze

Paid media / performance marketing

Data analysis

Google Ads

Social media marketing

Automation

Fluency in English and Italian

Formazione

Bachelor’s or master’s degree in (digital) marketing or related fields

Strumenti

AI-driven optimization

Descrizione del lavoro

ING Bank N.V., Milan branch is seeking a Paid Media Expert to drive the full performance engine of its Business Banking line. This role involves developing and implementing a comprehensive paid media strategy to foster digital sales growth in Italy.

The successful candidate will manage all paid channels while collaborating with cross-functional teams, ensuring optimization based on data insights. A competitive salary starting from €44,000 and a flexible working environment are offered.