Paid Media Expert

ING Bank N.V., Milan branch; Milano; In loco; EUR 39.600 - 48.400; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible smart working

Health insurance

Meal vouchers

Pension fund

Training and development opportunities

Descrizione del lavoro

ING Bank N.V., Milan branch is seeking a Paid Media Expert to drive the full performance engine of its Business Banking line. This role involves developing and implementing a comprehensive paid media strategy to foster digital sales growth in Italy.

The successful candidate will manage all paid channels while collaborating with cross-functional teams, ensuring optimization based on data insights. A competitive salary starting from €44,000 and a flexible working environment are offered.

Competenze

• 2-5 years in paid media/performance marketing.
• Experience at a media agency is highly favored.
• Deep experience with paid channels like Google Ads and programmatic.

Mansioni

• Drive customer growth for Business Banking Italy through paid media.
• Own the end-to-end performance strategy across all paid channels.
• Collaborate with various teams to ensure paid media integration.
• Build a data-driven and AI-enabled performance engine.

Conoscenze

Paid media / performance marketing

Data analysis

Google Ads

Social media marketing

Automation

Fluency in English and Italian

Formazione

Bachelor’s or master’s degree in (digital) marketing or related fields

Strumenti

AI-driven optimization

Descrizione del lavoro

Job Overview

At ING Italy, we are building a Business Bank for the Italian market, digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for a Paid Media Expert to shape and scale the full performance engine of our new Business Banking line. This is a unique opportunity to drive Italy’s digital sales growth and be part of the Growth & Digital Sales Team.

Responsibilities

• Drive customer growth and commercial impact for Business Banking Italy through best‑in‑class paid media.
• Own the end‑to‑end performance strategy, from demand creation to conversion, across all paid channels.
• Combine strategic thinking, hands‑on execution, and strong governance to scale acquisition efficiently in a competitive and evolving market.
• Collaborate closely with teams across data & analytics, UX, branding, CRO and the media agency to ensure paid media is fully integrated into the broader customer journey.
• Own full‑funnel paid media strategy & commercial impact.
• Define and scale the paid channel mix across search, social and programmatic, driving revenue growth and steering investments toward the highest business impact.
• Drive execution excellence across the full campaign lifecycle; ensure best‑in‑class set‑up, tracking, optimisation and continuous performance improvement across audiences, creatives and bidding strategies.
• Lead and challenge agency performance with clear governance.
• Own the agency relationship, enforce a strong operating cadence, and ensure accountability on outcomes, transparency and testing discipline.
• Build a data‑driven and AI‑enabled performance engine; translate data into action, implement AI‑driven workflows and automation, and optimise the balance between smart automation and manual control.
• Drive experimentation, innovation & new channel growth; lead structured testing and scale new and emerging channels, ensuring continuous innovation based on incremental value and future growth opportunities.

Qualifications

• 2‑5 years in paid media / performance marketing.
• Experience at a media agency is highly favoured.
• Deep and hands‑on experience with paid channels such as Google Ads, social platforms, display, programmatic and partnerships.
• Strong analytical mindset with the ability to translate data into clear actions and improvements.
• Affinity with automation and AI‑driven optimisation in marketing.
• Up‑to‑date with the latest trends in media.
• Entrepreneurial, pragmatic and decisive.
• Comfortable operating in a corporate environment, while moving at startup speed.
• Challenger mindset: aim high, iterate fast and remove blockers.
• Bachelor’s or master’s degree in (digital) marketing or related fields.
• Fluently in both English and Italian.

Working Conditions

• Contract: Permanent employment contract.
• Working hours: Full time (37 hours per week).
• Applicable collective labour agreement: National Collective Labour Agreement for employees in the credit sector (NCLA).
• Location: Milan.
• Annual base salary starting from €44,000.
• Variable remuneration in line with the applicable remuneration policies and linked to outcomes.

Benefits

• Flexible smart working.
• Competitive base salaries and performance‑based bonuses.
• Meal vouchers and corporate restaurant and bar.
• Health insurance and accident insurance.
• Pension fund and welfare plan.
• Diverse cultures & innovative mindsets.
• International environment and talent programme.
• Commitment to sustainability.
• Lots of training and development opportunities.
• Moments dedicated to physical and mental well‑being.
• Special day off on your birthday.
• Free water and coffee at the office.

EEO Statement

Our Commitment Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.