Omnichannel Marketing Execution Lead

IT08 (FCRS = IT008) Novartis Farma S.p.A.; Lombardia; On-site; EUR 44,000 - 82,000; Full time

Job summary

Novartis Farma S.p.A. in Lombardia seeks a Digital Marketing Execution Manager to ensure consistent digital visibility for selected products within the Commercial Portfolio.

You will execute light touch digital engagement using approved channels, keeping content compliant and up to date. You will collaborate with cross-functional teams, Regulatory, Medical, and external partners to deliver digital initiatives, analyze engagement data, and optimize customer journeys for a strong portfolio

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications or related field; MBA preferred.
• 5–8 years of digital marketing and omnichannel engagement experience, ideally in regulated industries.
• Strong ability to leverage insights and analytics to optimize digital plans.

Responsibilities

• Develop omnichannel digital engagement plans within the Commercial Portfolio strategy.
• Analyze insights and channel performance to drive improvements in engagement.
• Manage digital content lifecycle across approved channels to stay compliant.
• Coordinate development and deployment of promotional and non-promotional digital content.
• Monitor engagement metrics and customer journeys for optimization.
• Ensure platform readiness and governance across digital activation workflows.

Skills

Digital marketing

Omnichannel engagement

Content operations

Customer journey execution

Education

Bachelor's degree in Marketing/Business

MBA or postgraduate qualification

Job description

Novartis Farma S.p.A. in Lombardia seeks a Digital Marketing Execution Manager to ensure consistent digital visibility for selected products within the Commercial Portfolio.

You will execute light touch digital engagement using approved channels, keeping content compliant and up to date. You will collaborate with cross-functional teams, Regulatory, Medical, and external partners to deliver digital initiatives, analyze engagement data, and optimize customer journeys for a strong portfolio