Omnichannel Digital Marketing Lead

Novartis; Lombardia; In loco; EUR 44.000 - 82.000; Tempo pieno

Descrizione del lavoro

Novartis is seeking a Digital Marketing Execution Manager in Lombardy to drive omnichannel digital engagement for our Commercial Portfolio. You will develop and execute plans, ensure compliant, timely content, and collaborate with cross-functional teams to optimize customer journeys and portfolio performance.

Fluent Italian and English, 5–8 years in digital marketing or content operations, with a solid understanding of regulatory requirements, are required.

Competenze

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field.
• MBA or equivalent postgraduate qualification preferred.

Mansioni

• Develop recommendation for omnichannel digital engagement plans and execute agreed plans within approved Commercial Portfolio strategy and priority, ensuring high-quality, timely, and execution-ready digital journey plans.
• Analyze customer insights, engagement data, and channel performance to identify opportunities and drive measurable improvements in digital engagement performance.
• Manage the digital content lifecycle, ensuring accurate, timely, and compliant content updates across all approved channels.
• Recommend, create orcoordinate the development and deployment of promotional and non-promotional digital content within portfolio strategy, maintaining strong asset visibility and consistent customer experience.
• Monitor engagement metrics, content effectiveness, and customer journeys to deliver continuous optimization and improved digital customer experiences.
• Maintain digital channel readiness, content availability, and deployment schedules, ensuring reliable platform readiness and activation effectiveness.
• Drive compliance and governance, all digital activities, ensuring efficient, audit-ready, and compliant digital activation workflows.
• Collaborate with Commercial Portfolio Unit team, Medical, Regulatory, EE, and external partners to deliver digital initiatives, ensuring responsive stakeholder support, strong cross-functional alignment, and effective use of analytics and insights.

Conoscenze

Asset Management

Commercial Excellence

Cross-Functional Collaboration

Digital Marketing

Influencing Skills

Operational Excellence

Product Lifecycle Management (PLM)

Product Marketing

Stakeholder Engagement

Stakeholder Management

Formazione

Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field

MBA or equivalent postgraduate qualification preferred

Descrizione del lavoro

Novartis is seeking a Digital Marketing Execution Manager in Lombardy to drive omnichannel digital engagement for our Commercial Portfolio. You will develop and execute plans, ensure compliant, timely content, and collaborate with cross-functional teams to optimize customer journeys and portfolio performance.

Fluent Italian and English, 5–8 years in digital marketing or content operations, with a solid understanding of regulatory requirements, are required.