Content Activation & Omnichannel Orchestration Manager

IT08 (FCRS = IT008) Novartis Farma S.p.A.; Lombardia; On-site; EUR 44,000 - 82,000; Full time

Job summary

Novartis Farma S.p.A. seeks a Content Activation and Omnichannel Orchestration Manager to lead domain activities across Commercial Excellence, V&A, and Communications teams.

You will ensure content is activation-ready and aligned with ICE standards across field and digital channels. You'll translate customer journeys into orchestration plans, drive platform use (SFMC, Oncore, iCVA) and monitor KPIs to improve engagement and compliance.

Qualifications

• Bachelor's degree in Business, Life Sciences, Marketing, or a related field.
• Advanced degree in Management or Operations preferred.
• 3+ years’ experience in Commercial Excellence, Omnichannel Marketing, Sales & Marketing Operations, or similar roles within regulated industries.
• Proven expertise in channel orchestration using CRM, SFMC (or similar platforms), and iCVA.
• Experience driving operational excellence, process improvement, and execution standards for customer-facing activities.
• Strong analytical skills to interpret engagement and execution metrics.
• Knowledge of compliance, governance, and MLR processes.

Responsibilities

• Partner with brand teams to design and execute insights-driven omnichannel strategies aligned with customer journeys and ICE framework.
• Translate customer journeys into actionable orchestration plans using SFMC, Oncore, and iCVA.
• Drive omnichannel capability building with SFMC, iCVA, and V&A channels.
• Own end-to-end content activation, ensuring localization-ready, compliant materials.
• Monitor and improve omnichannel performance using KPIs such as engagement and journey adoption.
• Ensure content is optimized for Oncore CRM and SFMC platforms with quality and compliance.
• Oversee tagging standards, FUSE uploads, and MLR governance.
• Support handshakes between International and local brand teams per Content & Campaign Operating Model.

Skills

Fluent English and Italian

Omnichannel orchestration

CRM platforms

Education

Bachelor’s degree in Business, Life Sciences, Marketing, or related field

Advanced degree in Management or Operations

Tools

SFMC

Oncore CRM

iCVA

Job description

Salary Range: 44.100,00 € - 81.900,00 €

Job Description Summary The Content Activation and Omnichannel Orchestration Manager serves as the domain lead within Customer Excellence for ensuring that approved content is activation ready and orchestrated consistently across field and digital channels for the TA/Disease Areas within scope. The role is accountable for ensuring that local standards, processes, playbooks and documented Ways of Working for content activation, tagging, and omnichannel orchestration are well executed across Commercial, Value & Access (V&A), and Communications & Patient Advocacy teams. It ensures that customer journeys are translated into coherent channel experiences, that content is correctly prepared for platforms such as Oncore Customer Relationship Management (CRM), Interactive Core Visual Aids (iCVA) and Salesforce Marketing Cloud (SFMC), and that performance insights feed continuous improvement of execution standards. The role is accountable for driving adoption, effectiveness and continuous innovation of omnichannel engagement, ensuring measurable impact on customer experience and business outcomes. The Content Activation and Omnichannel Orchestration Manager acts as a key driver of organizational change, supporting the effective adoption and integration of International Commercial Excellence (ICE) framework within assigned TA/Disease Area.

Job Description Key responsibilities

• Partner with brand teams to design and execute insights-driven omnichannel strategies aligned with customer journeys, brand objectives, and the ICE framework.
• Translate customer journeys into actionable orchestration plans, including channel mix, sequencing, cadence, and execution through platforms such as SFMC and Oncore.
• Drive omnichannel capability building by supporting teams in the effective use of SFMC, iCVA, V&A channels, and other approved technology platforms.
• Own end-to-end content activation, ensuring promotional materials are localization-ready, compliant, and aligned with International CE&C standards.
• Monitor and improve omnichannel performance through KPIs such as HCP engagement, campaign quality, content utilization, journey adoption, compliance adherence, and stakeholder satisfaction.
• Ensure TA, V&A, Communications & Patient Advocacy content is optimized for field and digital platforms (e.g., Oncore CRM, iCVA) and meets quality and compliance requirements.
• Oversee standards and governance for content tagging, FUSE uploads and MLR processes while day‑to‑day execution is performed by respective content owners.
• Support handshake meetings between International and local brand teams as per Content & Campaign Operating Model to ensure the model is well adopted; content production remains a TA remit.

Essential requirements

• Bachelor’s degree in Business, Life Sciences, Marketing, or a related field; advanced degree in Management or Operations preferred.
• Fluent in English and Italian.
• 3+ years’ experience in Commercial Excellence, Omnichannel Marketing, Sales & Marketing Operations, or similar roles within pharmaceuticals, life sciences, or other regulated industries.
• Proven expertise in channel orchestration using CRM, SFMC (or similar marketing automation platforms), and digital content tools such as iCVA.
• Experience driving operational excellence, process improvement, and execution standards for customer‑facing activities, campaigns, and content.
• Strong analytical skills with the ability to interpret engagement and execution metrics to identify opportunities and drive continuous improvement.
• Knowledge of compliance, governance, and content approval requirements in regulated environments, including MLR processes and promotional/non‑promotional content standards.
• Execution‑focused, collaborative, and resilient professional with a strong ethical mindset, adaptability to change, and alignment with Novartis values and compliance‑driven behaviors.

Commitment to Diversity and Inclusion

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

Why Novartis?

Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us!

Improving the lives of people living with disease takes more than innovative science. It takes a focus on the needs of people and a community committed to meeting them. It takes a team of people like you. Working together. Learning together. Thriving together. Discover how you can join us in changing people’s lives.

Skills Desired

• Analytical Thinking
• Brand Awareness
• Business Analytics
• Cross‑Functional Collaboration
• Digital Marketing
• Media Campaigns
• Project Management
• Project Planning
• Sales
• Stakeholder Engagement
• Stakeholder Management
• Waterfall Model