Digital Marketing Execution Manager

Novartis; Lombardia; On-site; EUR 44,000 - 82,000; Full time

Job summary

Novartis is seeking a Digital Marketing Execution Manager in Lombardy to drive omnichannel digital engagement for our Commercial Portfolio. You will develop and execute plans, ensure compliant, timely content, and collaborate with cross-functional teams to optimize customer journeys and portfolio performance.

Fluent Italian and English, 5–8 years in digital marketing or content operations, with a solid understanding of regulatory requirements, are required.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field.
• MBA or equivalent postgraduate qualification preferred.

Responsibilities

• Develop recommendation for omnichannel digital engagement plans and execute agreed plans within approved Commercial Portfolio strategy and priority, ensuring high-quality, timely, and execution-ready digital journey plans.
• Analyze customer insights, engagement data, and channel performance to identify opportunities and drive measurable improvements in digital engagement performance.
• Manage the digital content lifecycle, ensuring accurate, timely, and compliant content updates across all approved channels.
• Recommend, create orcoordinate the development and deployment of promotional and non-promotional digital content within portfolio strategy, maintaining strong asset visibility and consistent customer experience.
• Monitor engagement metrics, content effectiveness, and customer journeys to deliver continuous optimization and improved digital customer experiences.
• Maintain digital channel readiness, content availability, and deployment schedules, ensuring reliable platform readiness and activation effectiveness.
• Drive compliance and governance, all digital activities, ensuring efficient, audit-ready, and compliant digital activation workflows.
• Collaborate with Commercial Portfolio Unit team, Medical, Regulatory, EE, and external partners to deliver digital initiatives, ensuring responsive stakeholder support, strong cross-functional alignment, and effective use of analytics and insights.

Skills

Asset Management

Commercial Excellence

Cross-Functional Collaboration

Digital Marketing

Influencing Skills

Operational Excellence

Product Lifecycle Management (PLM)

Product Marketing

Stakeholder Engagement

Stakeholder Management

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field

MBA or equivalent postgraduate qualification preferred

Job description

Salary Range: 44.100,00 € - 81.900,00 €

Job Description Summary

The Digital Marketing Execution Manager ensures consistent digital visibility and engagement for selected products within the Commercial Portfolio, in line with the Commercial Portfolio strategy. The role executes light touch digital engagement using approved channels and platforms, ensuring content remains relevant, compliant, and up to date. It manages digital content and channels in alignment with regulatory and safety requirements. The position collaborates with Execution Excellence for guidance and technology enablement, particularly on content availability and omnichannel utilization. It works closely with cross functional teams to support efficient, compliant digital execution that strengthens overall portfolio performance.

Job Description

Key responsibilities

• Develop recommendation for omnichannel digital engagement plans and execute agreed plans within approved Commercial Portfolio strategy and priority, ensuring high-quality, timely, and execution-ready digital journey plans.
• Analyze customer insights, engagement data, and channel performance to identify opportunities and drive measurable improvements in digital engagement performance.
• Manage the digital content lifecycle, ensuring accurate, timely, and compliant content updates across all approved channels.
• Recommend, create orcoordinate the development and deployment of promotional and non-promotional digital content within portfolio strategy, maintaining strong asset visibility and consistent customer experience.
• Monitor engagement metrics, content effectiveness, and customer journeys to deliver continuous optimization and improved digital customer experiences.
• Maintain digital channel readiness, content availability, and deployment schedules, ensuring reliable platform readiness and activation effectiveness.
• Drive compliance and governance, all digital activities, ensuring efficient, audit-ready, and compliant digital activation workflows.
• Collaborate with Commercial Portfolio Unit team, Medical, Regulatory, EE, and external partners to deliver digital initiatives, ensuring responsive stakeholder support, strong cross-functional alignment, and effective use of analytics and insights.

Essential requirements

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field; MBA or equivalent postgraduate qualification preferred.
• Fluent in Italian and English.
• 5-8 years of experience in digital marketing, omnichannel engagement, content operations, or customer journey execution, preferably within regulated industries such as pharmaceuticals or healthcare.
• Proven experience leveraging customer insights, audience segmentation, engagement analytics, and channel performance data to develop and optimize digital engagement plans.
• Strong expertise in omnichannel execution, digital channels, customer journey orchestration, content lifecycle management, and digital asset governance.
• Hands‑on experience managing digital content, platforms, channel activation, platform readiness, and content deployment across multiple digital touchpoints.
• Solid understanding of compliance requirements, SOPs, privacy standards, MLR processes, and digital governance within regulated environments.
• Execution-focused and collaborative professional with strong stakeholder management, communication, organizational, and problem-solving skills, capable of managing multiple brands, priorities, agencies, and cross-functional teams.

Why Novartis?

Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us!

Learn more here: https://www.novartis.com/about/strategy/people-and-culture

Benefits and rewards

Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Commitment to Diversity and Inclusion

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

People and culture

Skills Desired

Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Influencing Skills, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management