Omnichannel Content Activation Lead

IT08 (FCRS = IT008) Novartis Farma S.p.A.; Lombardia; On-site; EUR 44,000 - 82,000; Full time

Job summary

Novartis Farma S.p.A. seeks a Content Activation and Omnichannel Orchestration Manager to lead domain activities across Commercial Excellence, V&A, and Communications teams.

You will ensure content is activation-ready and aligned with ICE standards across field and digital channels. You'll translate customer journeys into orchestration plans, drive platform use (SFMC, Oncore, iCVA) and monitor KPIs to improve engagement and compliance.

Qualifications

• Bachelor's degree in Business, Life Sciences, Marketing, or a related field.
• Advanced degree in Management or Operations preferred.
• 3+ years’ experience in Commercial Excellence, Omnichannel Marketing, Sales & Marketing Operations, or similar roles within regulated industries.
• Proven expertise in channel orchestration using CRM, SFMC (or similar platforms), and iCVA.
• Experience driving operational excellence, process improvement, and execution standards for customer-facing activities.
• Strong analytical skills to interpret engagement and execution metrics.
• Knowledge of compliance, governance, and MLR processes.

Responsibilities

• Partner with brand teams to design and execute insights-driven omnichannel strategies aligned with customer journeys and ICE framework.
• Translate customer journeys into actionable orchestration plans using SFMC, Oncore, and iCVA.
• Drive omnichannel capability building with SFMC, iCVA, and V&A channels.
• Own end-to-end content activation, ensuring localization-ready, compliant materials.
• Monitor and improve omnichannel performance using KPIs such as engagement and journey adoption.
• Ensure content is optimized for Oncore CRM and SFMC platforms with quality and compliance.
• Oversee tagging standards, FUSE uploads, and MLR governance.
• Support handshakes between International and local brand teams per Content & Campaign Operating Model.

Skills

Fluent English and Italian

Omnichannel orchestration

CRM platforms

Education

Bachelor’s degree in Business, Life Sciences, Marketing, or related field

Advanced degree in Management or Operations

Tools

SFMC

Oncore CRM

iCVA

Job description

Novartis Farma S.p.A. seeks a Content Activation and Omnichannel Orchestration Manager to lead domain activities across Commercial Excellence, V&A, and Communications teams.

You will ensure content is activation-ready and aligned with ICE standards across field and digital channels. You'll translate customer journeys into orchestration plans, drive platform use (SFMC, Oncore, iCVA) and monitor KPIs to improve engagement and compliance.