Pharma Brand Lead - Omnichannel Growth & Launch Expert

Novartis; Milano; In loco; EUR 44.000 - 82.000; Tempo pieno

Descrizione del lavoro

Novartis in Milano is seeking a Brand Manager to translate regional strategy into local brand plans and drive sustainable growth. You will work cross-functionally to optimize the marketing mix and ensure compliant execution across the brand lifecycle.

You'll lead omnichannel campaigns, define customer segmentation, and train sales teams on messaging while managing forecasting, budgets, and launches with a focus on ethics and compliance within a leading pharmaceutical company.

Competenze

• University degree in Life Sciences, Marketing, Business or related field.
• Fluency in English and Italian.
• Experience in pharmaceutical brand management or marketing.
• Strong understanding of pharma markets and healthcare systems.
• Proven ability to develop and execute brand strategies.
• Omnichannel marketing and campaign execution experience.
• Financial acumen including budgeting and resource management.
• Cross-functional leadership within matrix organizations.
• Strategic, data-driven mindset with ethics compliance.

Mansioni

• Own end-to-end accountability for one or more brands.
• Translate global strategy into local brand plans with objectives and messaging.
• Execute integrated omnichannel campaigns and optimize marketing mix.
• Define customer segmentation and train sales on messaging.
• Lead forecasting, demand planning, and budget management.
• Coordinate cross-functional launches with Sales, Medical, and Value & Access.
• Monitor KPIs and refine strategy and execution.
• Ensure compliant execution and strong engagement with HCPs.

Conoscenze

Omnichannel marketing

Campaign execution

Stakeholder management

Cross-functional leadership

Analytical mindset

Digital tools

English

Italian

Formazione

University degree in Life Sciences/Marketing/Business

Descrizione del lavoro

Novartis in Milano is seeking a Brand Manager to translate regional strategy into local brand plans and drive sustainable growth. You will work cross-functionally to optimize the marketing mix and ensure compliant execution across the brand lifecycle.

You'll lead omnichannel campaigns, define customer segmentation, and train sales teams on messaging while managing forecasting, budgets, and launches with a focus on ethics and compliance within a leading pharmaceutical company.