Omnichannel Content Activation & Orchestration Lead

Novartis Italia; Lombardia; On-site; EUR 70,000 - 110,000; Full time

Job summary

Novartis Italia is seeking a Content Activation and Omnichannel Orchestration Manager to lead the domain within Customer Excellence, ensuring approved content is activation-ready and orchestrated across field and digital channels for the assigned TA/Disease Areas.

The role drives adoption of the ICE framework, ensures localization-ready materials, and monitors omnichannel performance to continuously improve execution standards and business outcomes.

Responsibilities

• Partner with brand teams to design and execute omnichannel strategies aligned with customer journeys and brand objectives.
• Translate customer journeys into actionable orchestration plans, including channel mix, sequencing, cadence, and execution through SFMC and Oncore.
• Drive omnichannel capability building by supporting teams in the effective use of SFMC, iCVA, V&A channels, and other approved platforms.
• Own end-to-end content activation, ensuring promotional materials are localization-ready, compliant, and aligned with CE&C standards.
• Monitor and improve omnichannel performance through KPIs such as engagement and content utilization.

Job description

Novartis Italia is seeking a Content Activation and Omnichannel Orchestration Manager to lead the domain within Customer Excellence, ensuring approved content is activation-ready and orchestrated across field and digital channels for the assigned TA/Disease Areas.

The role drives adoption of the ICE framework, ensures localization-ready materials, and monitors omnichannel performance to continuously improve execution standards and business outcomes.