Digital Marketing Execution Manager

IT08 (FCRS = IT008) Novartis Farma S.p.A.; Lombardia; On-site; EUR 44,000 - 82,000; Full time

Job summary

Novartis Farma S.p.A. in Lombardia seeks a Digital Marketing Execution Manager to ensure consistent digital visibility for selected products within the Commercial Portfolio.

You will execute light touch digital engagement using approved channels, keeping content compliant and up to date. You will collaborate with cross-functional teams, Regulatory, Medical, and external partners to deliver digital initiatives, analyze engagement data, and optimize customer journeys for a strong portfolio

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications or related field; MBA preferred.
• 5–8 years of digital marketing and omnichannel engagement experience, ideally in regulated industries.
• Strong ability to leverage insights and analytics to optimize digital plans.

Responsibilities

• Develop omnichannel digital engagement plans within the Commercial Portfolio strategy.
• Analyze insights and channel performance to drive improvements in engagement.
• Manage digital content lifecycle across approved channels to stay compliant.
• Coordinate development and deployment of promotional and non-promotional digital content.
• Monitor engagement metrics and customer journeys for optimization.
• Ensure platform readiness and governance across digital activation workflows.

Skills

Digital marketing

Omnichannel engagement

Content operations

Customer journey execution

Education

Bachelor's degree in Marketing/Business

MBA or postgraduate qualification

Job description

Salary Range: 44.100,00 € - 81.900,00 € Band Level 4

Job Description Summary

The Digital Marketing Execution Manager ensures consistent digital visibility and engagement for selected products within the Commercial Portfolio, in line with the Commercial Portfolio strategy. The role executes light touch digital engagement using approved channels and platforms, ensuring content remains relevant, compliant, and up to date. It manages digital content and channels in alignment with regulatory and safety requirements. The position collaborates with Execution Excellence for guidance and technology enablement, particularly on content availability and omnichannel utilization. It works closely with cross functional teams to support efficient, compliant digital execution that strengthens overall portfolio performance.

Job Description Key responsibilities

• Develop recommendation for omnichannel digital engagement plans and execute agreed plans within approved Commercial Portfolio strategy and priority, ensuring high-quality, timely, and execution-ready digital journey plans.
• Analyze customer insights, engagement data, and channel performance to identify opportunities and drive measurable improvements in digital engagement performance.
• Manage the digital content lifecycle, ensuring accurate, timely, and compliant content updates across all approved channels.
• Recommend, create orcoordinate the development and deployment of promotional and non-promotional digital content within portfolio strategy, maintaining strong asset visibility and consistent customer experience.
• Monitor engagement metrics, content effectiveness, and customer journeys to deliver continuous optimization and improved digital customer experiences.
• Maintain digital channel readiness, content availability, and deployment schedules, ensuring reliable platform readiness and activation effectiveness.
• Drive compliance and governance, all digital activities, ensuring efficient, audit-ready, and compliant digital activation workflows.
• Collaborate with Commercial Portfolio Unit team, Medical, Regulatory, EE, and external partners to deliver digital initiatives, ensuring responsive stakeholder support, strong cross-functional alignment, and effective use of analytics and insights.

Essential requirements

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field; MBA or equivalent postgraduate qualification preferred.
• Fluent in Italian and English.
• 5-8 years of experience in digital marketing, omnichannel engagement, content operations, or customer journey execution, preferably within regulated industries such as pharmaceuticals or healthcare.
• Proven experience leveraging customer insights, audience segmentation, engagement analytics, and channel performance data to develop and optimize digital engagement plans.
• Strong expertise in omnichannel execution, digital channels, customer journey orchestration, content lifecycle management, and digital asset governance.
• Hands-on experience managing digital content, platforms, channel activation, platform readiness, and content deployment across multiple digital touchpoints.
• Solid understanding of compliance requirements, SOPs, privacy standards, MLR processes, and digital governance within regulated environments.
• Execution-focused and collaborative professional with strong stakeholder management, communication, organizational, and problem-solving skills, capable of managing multiple brands, priorities, agencies, and cross-functional teams.

Why Novartis?

Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions.

Benefits and rewards

Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Commitment to Diversity and Inclusion

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

People and culture Skills Desired

Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Influencing Skills, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management

Improving the lives of people living with disease takes more than innovative science. It takes a focus on the needs of people and a community committed to meeting them. It takes a team of people like you. Working together. Learning together. Thriving together.

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