Marketing Specialist (Temporary 12 months)

Vantive; Roma; In loco; EUR 40.000 - 55.000; Tempo pieno

Descrizione del lavoro

A healthcare company in Italy is seeking a Marketing Specialist to develop and execute marketing strategies for their Kidney Care portfolio. The role involves content creation, market analysis, and collaboration with cross-functional teams. The ideal candidate has 3-5 years of experience in marketing within the healthcare industry, along with strong digital marketing skills. Fluency in English and Italian is required. This role offers an opportunity to contribute to a mission that improves patient outcomes.

Competenze

• 3-5 years of marketing experience in healthcare or medical device industry.
• Fluent in both English and Italian.
• Strong understanding of digital marketing techniques.

Mansioni

• Support development and execution of marketing strategies.
• Create impactful content for healthcare professionals and patients.
• Conduct market research and analyze competitors.

Conoscenze

Digital marketing

Content creation

Analytical skills

Project management

Fluent English

Fluent Italian

Formazione

Bachelor’s degree in Marketing

Master’s degree in related field

Strumenti

SEO

PPC

Content management systems

Descrizione del lavoro

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver.

We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.

Summary

This role will be instrumental in developing and executing marketing strategies that strengthen Vantive’s Kidney Care portfolio. The Marketing Specialist will support initiatives that increase awareness, adoption, and differentiation of our therapies, contributing to our mission of improving patient outcomes and enhancing healthcare provider engagement.

Essential Duties and Responsibilities

• Marketing Strategy Development: Support the development and execution of comprehensive marketing strategies for the Kidney Care portfolio, ensuring alignment with Vantive’s business goals.

• Content Creation: Develop impactful content (digital, print, educational) tailored to healthcare professionals (HCPs), patients, and other stakeholders.

• Market Research and Analysis: Gather and analyze market intelligence on competitors, pricing, and customer needs; provide actionable insights for strategic decisions.

• Campaign Management: Plan, execute, and monitor marketing campaigns, analyzing performance metrics to optimize future initiatives and ensure maximum ROI.

• Cross-functional Collaboration: Partner with sales, clinical, regulatory, and medical affairs teams to ensure seamless execution of marketing programs.

• Event Coordination: Assist in the planning and execution of marketing events, trade shows, and webinars to promote Vantive’s products and services.

• Digital Marketing: Manage digital marketing efforts, including SEO, PPC, and social media strategies, to increase online visibility and engagement.

• Supports the management and tracking of the local marketing budget for Kidney Care in the assigned country.

Requirements

• Minimum of 3-5 years of experience in marketing, preferably within the healthcare or medical device industry.

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, or related field. Master’s degree is a plus.

• Fluent English and Italian.

• Strong understanding of digital marketing tools and techniques, including social media, email marketing, and content management systems.

• Excellent English written and verbal communication skills, with a keen eye for detail.

• Analytical mindset with proven ability to translate data into insights and actions.

• Strong project management skills, able to handle multiple priorities with tight deadlines.

• Ability to work cross-functionally and build strong relationships with internal and external stakeholders.

Reasonable Accommodation

Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link

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