Global Segment Marketing Leader — Value & Growth

Hitachi Energy Ltd.; Lombardia; Hybrid; EUR 40,000 - 49,000; Full time

Benefits offered by this job

Incentive Plan

Lunch tickets

Health Insurance

Pension Fund

Welfare

Flexible working hours

Hybrid work model

Well-being platform

Family Care Benefits

Parking

Job summary

Hitachi Energy Ltd. is seeking a Global Segment Marketing Lead to strengthen market- and customer-driven growth within the Transformers Business Unit.

You will connect market dynamics with portfolio capabilities, work with industry leaders, and translate insights into differentiated value propositions, positioning, and compelling marketing assets. You will lead segment-specific strategies, collaborate with Product Management and Communications, and enable sales with value narratives and tools.

Qualifications

• Degree in Marketing, Business, Engineering, Economics, or related discipline.
• Strong experience in B2B marketing, strategic marketing, segment marketing, business development, or commercial strategy in industrial/energy environments.
• Strong market orientation, ability to understand complex industries, customer applications and business models.
• Demonstrated ability to develop market segmentation, customer insights, value propositions, positioning, and go-to-market strategies.
• Excellent communication skills and ability to engage with technical and commercial stakeholders.

Responsibilities

• Lead development of segment- and application-specific value propositions and marketing strategies.
• Translate market insights into clear value-selling points, differentiated positioning and marketing assets.
• Define target customers, positioning, key messages, value-selling points and thought-leadership priorities.
• Collaborate with Communications to ensure consistent messaging across audiences.
• Work with Product Management to connect market needs with portfolio positioning and launches.
• Equip Sales with customer value narratives and segment-specific marketing tools.
• Define KPIs and refine priorities based on market feedback and business impact.

Job description

Hitachi Energy Ltd. is seeking a Global Segment Marketing Lead to strengthen market- and customer-driven growth within the Transformers Business Unit.

You will connect market dynamics with portfolio capabilities, work with industry leaders, and translate insights into differentiated value propositions, positioning, and compelling marketing assets. You will lead segment-specific strategies, collaborate with Product Management and Communications, and enable sales with value narratives and tools.