Global Segment Marketing Lead (m/f/d)

Hitachi, Ltd.; Lombardia; Hybrid; EUR 40,000 - 49,000; Full time

Benefits offered by this job

Incentive Plan

Lunch tickets

Health Insurance

Pension Fund

Welfare

Flexible working hours

Hybrid work model

Well-being platform

Family Care Benefits

Parking and Partnerships

Job summary

Hitachi, Ltd. in Lombardia seeks a Global Segment Marketing Lead to drive market- and customer-driven growth within the Transformers Business Unit's Global Marketing team. You will link market dynamics with portfolio capabilities and lead segment-specific value propositions and marketing strategies.

You will collaborate with industry leaders, product management, and sales to deliver differentiated customer outcomes, compelling narratives, and measurement of impact on business value.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, Economics, or related discipline.
• Experience in B2B marketing and strategic marketing roles.
• Ability to develop market segmentation, customer insights, value propositions, and GTM strategies.
• Strong analytical and strategic thinking with ability to turn strategy into action.
• Excellent communication skills with both technical and commercial stakeholders.
• Willingness to travel approximately 15%.

Responsibilities

• Lead development of segment- and application-specific value propositions and marketing strategies.
• Translate market insights into differentiated positioning and marketing assets.
• Define target customers, messages, and KPIs for segment marketing.
• Collaborate with product management to align market needs with portfolio positioning and launches.
• Equip sales with value narratives and marketing tools for value-based conversations.
• Partner with industry leaders to understand customer applications and market trends.
• Collaborate with Communications to ensure consistent messaging across audiences.
• Define KPIs and refine priorities based on market feedback.

Skills

B2B marketing

Segment marketing

Go-to-market

Strategic thinking

Analytical skills

Cross-functional

English (Fluent)

Travel readiness

Education

Bachelor's degree in Marketing, Business, Engineering, Economics, or related discipline

Job description

The opportunity

We are looking for a Global Segment Marketing Lead to strengthen our market- and customer-driven approach to growth within the Global Marketing team of the Transformers Business Unit.

In this role, you will connect market and industry dynamics with our portfolio and capabilities, working closely with industry leaders and Product Management to understand customer applications, evolving needs, buying priorities, and where our solutions can create differentiated value.

You will lead the development of segment- and application-specific value propositions and marketing strategies, translating market insights into clear value-selling points, differentiated positioning, and compelling marketing assets.

The role requires a strong customer- and market-oriented mindset and the ability to move from understanding markets and customer needs to defining where and how we compete, differentiate, and deliver value.

How you will make an impact

• Partner with industry leaders and market experts to build a deep understanding of customer applications, industry ecosystems, emerging trends, and the role our portfolio plays within them.
• Lead the development of customer value propositions for key segments and applications, translating portfolio capabilities into differentiated customer outcomes and business value.
• Build a structured understanding of customer needs, pain points, buying criteria, decision-makers, and buying journeys, ensuring marketing priorities are anchored in real market demand.
• Translate segment strategies into clear marketing frameworks, defining target customers, positioning, key messages, value-selling points, and thought-leadership priorities.
• Work closely with the Communications team to ensure a consistent messaging framework, while adapting narratives and content to different audiences and purposes, from customer-facing communications to thought leadership.
• Collaborate with Product Management to connect market needs and customer value with portfolio positioning, product launches, and growth initiatives.
• Equip Sales and customer-facing teams with compelling customer value narratives and segment-specific marketing tools that enable stronger, value-based customer conversations.
• Define meaningful KPIs to measure the effectiveness of segment marketing strategies and continuously refine priorities based on market feedback and business impact.

Your background

• Degree in Marketing, Business, Engineering, Economics, or a related discipline.
• Strong experience in B2B marketing, strategic marketing, segment marketing, business development, or commercial strategy, ideally within an industrial, energy, infrastructure, or technology environment.
• Strong market and commercial orientation, with the ability to understand complex industries, customer applications, value chains, and business models.
• Demonstrated ability to develop market segmentation, customer insights, value propositions, positioning, and go‑to‑market strategies.
• Strong analytical and strategic thinking, combined with the ability to turn strategy into actionable priorities.
• Excellent communication skills, with the ability to engage effectively with both technical and commercial stakeholders.
• Comfortable operating in a global, cross‑functional environment, navigating multiple segments and stakeholders with different levels of maturity and market dynamics.
• Excellent English knowledge
• 15% willingness to travel

More about us

We believegreat workthrives in an environment where people feel genuinely supported andfairly rewarded. Our benefits are designed to create real value for every individual – fueling engagement, performance, and growth. By prioritizing well‑being, we build a work place where personal and organizational success grow together.

The minimum salary for this position in the location specified is as follows:

• Italy: starting from:44,800 € gross annual

The final offer will be based on candidate location, skills and qualifications, experience, and aligned with internal pay structures.

Our benefits offering for this rolegenerally includes:

• Incentive Plan, Lunch tickets, Health Insurance, Pension Fund, Welfare, Flexible working hours, Hybrid work model,Well-being platform, Family Care Benefits, Parking and Partnerships (gyms, sports centers, stores).
• Applicable CBA: Metalmeccanico