Global Segment Marketing Lead (Hybrid) – Value-Driven Growth

Hitachi, Ltd.; Lombardia; Hybrid; EUR 40,000 - 49,000; Full time

Benefits offered by this job

Incentive Plan

Lunch tickets

Health Insurance

Pension Fund

Welfare

Flexible working hours

Hybrid work model

Well-being platform

Family Care Benefits

Parking and Partnerships

Job summary

Hitachi, Ltd. in Lombardia seeks a Global Segment Marketing Lead to drive market- and customer-driven growth within the Transformers Business Unit's Global Marketing team. You will link market dynamics with portfolio capabilities and lead segment-specific value propositions and marketing strategies.

You will collaborate with industry leaders, product management, and sales to deliver differentiated customer outcomes, compelling narratives, and measurement of impact on business value.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, Economics, or related discipline.
• Experience in B2B marketing and strategic marketing roles.
• Ability to develop market segmentation, customer insights, value propositions, and GTM strategies.
• Strong analytical and strategic thinking with ability to turn strategy into action.
• Excellent communication skills with both technical and commercial stakeholders.
• Willingness to travel approximately 15%.

Responsibilities

• Lead development of segment- and application-specific value propositions and marketing strategies.
• Translate market insights into differentiated positioning and marketing assets.
• Define target customers, messages, and KPIs for segment marketing.
• Collaborate with product management to align market needs with portfolio positioning and launches.
• Equip sales with value narratives and marketing tools for value-based conversations.
• Partner with industry leaders to understand customer applications and market trends.
• Collaborate with Communications to ensure consistent messaging across audiences.
• Define KPIs and refine priorities based on market feedback.

Skills

B2B marketing

Segment marketing

Go-to-market

Strategic thinking

Analytical skills

Cross-functional

English (Fluent)

Travel readiness

Education

Bachelor's degree in Marketing, Business, Engineering, Economics, or related discipline

Job description

Hitachi, Ltd. in Lombardia seeks a Global Segment Marketing Lead to drive market- and customer-driven growth within the Transformers Business Unit's Global Marketing team. You will link market dynamics with portfolio capabilities and lead segment-specific value propositions and marketing strategies.

You will collaborate with industry leaders, product management, and sales to deliver differentiated customer outcomes, compelling narratives, and measurement of impact on business value.