Field Activation Coach – Retail Excellence (Firenze)

JT International S.A.; Lombardia; On-site; EUR 34,000 - 44,000; Full time

Job summary

JTI Firenze in Toscana, Italy, seeks a permanent Field Execution and Coach Associate to support field activation and coaching across channels, serving as the operational extension of RAM2 with real on-field observations. The role emphasizes coaching, capability reinforcement, and actionable feedback to improve 121 execution standards.

The position requires 3–5 years in field activation or retail support, willingness to travel frequently, and fluency in Italian and English.

Qualifications

• Strong on-field observation and coaching capability.
• Ability to work with execution standards and checklists.
• Clear, factual communication style.
• Comfort working in ambiguous or resistant environments.
• Strong discipline and accountability mindset.
• 3–5 years of experience in field activation, retail execution, sales support or similar roles.
• Experience working with external agencies or outsourced field forces.
• FMCG or structured retail environment preferred.
• University degree preferred.
• Italian and English.
• High mobility required with frequent travel across assigned regions.
• Regular presence on the field (majority of working time).
• Flexibility to adapt schedules based on operational needs.

Responsibilities

• Supports the implementation and stabilization of the 121 execution model by ensuring that field execution standards are consistently applied, observed and reinforced.
• The role operates primarily on the field and acts as the operational extension of RAM2, contributing to execution excellence through real on-field observation, structured coaching support, capability reinforcement, and fact-based feedback to support 121 improvements.
• Identify execution and capability gaps, translating field observations into actionable coaching priorities and improvement opportunities.
• Conduct regular on-field visits observing real execution across channels.
• Observe promoters and agency coordinators during live activities without pre-selection.
• Support structured coaching practices through 121 agencies coordinators and provide direct coaching when required.
• Deliver micro-enablement interventions such as modeling and role plays.
• Provide qualitative insights to RAM2 to support Weekly Focus Review and corrective actions.

Skills

On-field observation

Coaching

Communication

Travel readiness

Education

University degree

Job description

JTI Firenze in Toscana, Italy, seeks a permanent Field Execution and Coach Associate to support field activation and coaching across channels, serving as the operational extension of RAM2 with real on-field observations. The role emphasizes coaching, capability reinforcement, and actionable feedback to improve 121 execution standards.

The position requires 3–5 years in field activation or retail support, willingness to travel frequently, and fluency in Italian and English.