Activation Associate

JT International S.A.; Lombardia; On-site; EUR 34,000 - 44,000; Full time

Job summary

JT International S.A. in Milan, Italy, is seeking an Activation Associate to support the planning and ongoing improvement of the 1-2-1 Retail Activation program through data analysis and reporting.

You will identify priority points of sale, develop selection criteria with Sales and Field Activation teams, and build dashboards to monitor KPIs and sales agent performance. The role requires a University degree, 2–3 years of relevant experience, and strong English/Italian communication.

Qualifications

• University Degree is required.
• Excellent written and verbal communication in English and Italian.
• 2–3 years of experience in a similar role, preferably FMCG.
• Strong analytical skills and ability to translate data into business recommendations.
• Advanced knowledge of MS Excel and Power BI, including dashboards.

Responsibilities

• Support planning of activation activities by analyzing priorities, outlet potential, and coverage.
• Develop criteria and recommendations for prioritising points of sale with cross-functional teams.
• Build, maintain, and improve dashboards and reports on activation performance and productivity.
• Consolidate data, identify trends, and translate findings into insights and recommendations.
• Support sales-agent performance assessment and training path development.
• Ensure data quality and consistent KPI reporting, and contribute to tool improvements.

Skills

Analytical skills

Effective communication

Bilingual English/Italian

Education

University degree

Tools

MS Excel

Power BI

Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

Learn more: jti.com

Local applicants are welcome.

• Job title: Activation Associate
• Department: Marketing
• Location: Milan, Italy
• Reporting to: Retail Activation Manager
• Role: Permanent
• Annual Base Salary: EUR 33,500–44,450 gross/year.

ACTIVATION ASSOCIATE

The Retail Activation Analytics & Performance Associate supports the planning and continuous improvement of the 1-2-1 Retail Activation program through data analysis, performance reporting, and actionable business insights.

The role supports the identification, prioritization, and selection of points of sale for activation, combining commercial priorities, outlet potential, historical performance, geographic coverage, and operational feasibility.

The Associate develops and maintains recurring dashboards and reports to monitor activation KPIs, point-of-sale productivity, execution quality, and sales-agent performance. The role also supports the structured assessment of sales agents and translates the results into targeted training and development paths in collaboration with the Field Activation Team and agency partners.

As the Activation Associate, you will:

• Support the planning of 1-2-1 activation activities by analysing commercial priorities, outlet potential, historical results, geographic coverage, and operational constraints.
• Develop selection criteria and recommendations for prioritising points of sale in collaboration with Sales, Field Activation, and Consumer Journey teams.
• Build, maintain, and improve dashboards and recurring reports covering activation performance, POS productivity, consumer engagement, conversion, and execution quality.
• Consolidate and validate data, identify trends and variances, and translate findings into clear business insights and recommendations.
• Support sales-agent performance assessment, identifying strengths, capability gaps, and key performance drivers across teams, agencies, territories, and channels.
• Support the development of targeted onboarding, coaching, and training paths based on performance and capability needs, and monitor their effectiveness.
• Ensure data quality and consistent KPI reporting, while supporting continuous improvement of activation tools, reporting solutions, and overall field-force productivity.

Requirements

• University Degree
• Excellent written and verbal communication skills in English and Italian
• Minimum 2–3 years of experience in a similar role, preferably within an FMCG company
• Strong analytical skills and the ability to translate data into clear business recommendations
• Advanced knowledge of MS Excel and Power BI, including data visualisation and dashboard management
• Good understanding of KPIs, sales-performance analysis, segmentation, and clustering approaches
• Strong attention to detail, data quality, and reporting accuracy
• Good communication, stakeholder-management, and project-coordination skills

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.